Sublime

Finally, everyone involved must give the decision reached by the group full support. This does not necessarily mean agreement: so long as the participants commit to back the decision, that is a satisfactory outcome.

An essential intent, on the other hand, is both inspirational and concrete, both meaningful and measurable. Done right, an essential intent is one decision that settles one thousand later decisions. It’s like deciding you’re

What’s more, assigning simple numerical values to our options forces us to make decisions consciously, logically, and rationally, rather than impulsively or emotionally. Yes, it takes discipline to apply tough criteria.

We learned that the critical question to ask in any given situation is,26 “How much time do we have before our risks change?” In some situations, you’ll incur no significant increased risk (of either catastrophe or of missing a huge opportunity) by taking more time to decide. In other situations, however, you’ll dramatically increase your risks by

if we feel total and utter conviction to do something, then we say yes,

In my opinion, there are only right decisions or NO decisions. Because when you make a decision—when you choose a path—you don’t know what it would be like if you had chosen a different path. Making decisions with conviction is one of the most important behaviors of a successful CEO and, in particular, in a start-up. If you had asked me if Waze is