Work-life balance doesn’t exist for founders, and in particular for the CEO in a start-up. If you fall in love with the problem, you will not want (or be able) to do anything else!

As individuals, we are a very good sample of exactly one person. Only when you hear a problem described by multiple people from different angles do you know you are addressing a real problem.

Find a BIG problem worth solving and ask yourself who has this problem. Then go speak with those people to understand their perception of the problem.

Avoid the trap of falling in love with the solution. Instead, focus on the problem you’re trying to solve. •A solution-focused story starts with “My company does …” or “My system does …” A problem-focused story starts with “We solve the … problem.” A user-focused story starts with “What we

In my opinion, there are only right decisions or NO decisions. Because when you make a decision—when you choose a path—you don’t know what it would be like if you had chosen a different path. Making decisions with conviction is one of the most important behaviors of a successful CEO and, in particular, in a start-up. If you had asked me if Waze is