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An inspiration engine for ideas
One: I used pre-commitment to stop switching tasks so much.
Johann Hari • Stolen Focus: Why You Can't Pay Attention--and How to Think Deeply Again
One of the key findings they drew on was introduced by psychologist Robert Cialdini in his business classic Influence: The Psychology of Persuasion. In a number of studies he references, it was discovered that once people take an action, no matter how small, as long as the experience wasn’t onerous, they are more inclined to take any action in the
... See moreMorgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Heath, Chip and Dan. 2010. Switch: How to Change Things When Change Is Hard.
Julie Dirksen • Design for How People Learn (Voices That Matter)
If you want to exercise more, hire a trainer.
Shane Parrish • Clear Thinking: Turning Ordinary Moments into Extraordinary Results
Giving small bits of information and then providing a way for people to get more information results in more information-seeking behavior.
Weinschenk Susan • 100 Things Every Designer Needs to Know About People (Voices That Matter)
You can think about the behavioral map as helping us understand where to intervene — which micro-behavior leading up to the action really needs our attention.
Stephen Wendel • Designing for Behavior Change: Applying Psychology and Behavioral Economics
You can use Behavior Design at work to design a wellness program, recruit the best talent, and create habits for productivity. These methods I’m sharing are the most practical, powerful, and reliable way to succeed on your professional projects. The concepts can be applied broadly: Tiny Habits for Better Meetings, Tiny Habits for Working Moms, Tiny
... See moreBJ PhD Fogg • Tiny Habits: The Small Changes That Change Everything
After reading Hooked, the founders of the Fitbod App targeted a very specific user habit.
Nir Eyal • Hooked: How to Build Habit-Forming Products
THE FRAMEWORK: • Identify the routine • Experiment with rewards • Isolate the cue • Have a plan