
Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success

Growth hacking focuses intensely on acquiring customers, retaining them, engaging them and making them return repeatedly.
Morgan Brown • Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success
Before an idea is ready to be considered by the team, it must be scored. This scoring helps the team rank ideas against one another to determine what to test and when. Ideas are scored by the individual submitting the idea, prior to the idea going into the pool of available hacks to consider for testing. At GrowthHackers, Sean developed the ICE sco
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Often, these activation funnel reports can be very straightforward, providing that your team has taken the steps outlined in Chapter Three to properly define metrics and establish ways to track them. Many analytics packages such as Kissmetrics, Mixpanel, Google Analytics, and Adobe Omniture SiteCatalyst offer the ability to create these funnels bas
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The first step is a simple survey Sean designed, one that he has found again and again throughout his career in Silicon Valley to be a remarkably reliable means of measuring whether customers love a product or not. This Must-Have Survey begins with the question: How disappointed would you be if this product no longer existed tomorrow? a) Very disap
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The other is taking advantage of the enormous satisfaction people feel when they are in the brain state known as flow, a theory pioneered by psychologist Mihaly Csikszentmihalyi, who showed that people get into this optimal state when they feel challenged just the right amount by a task they are engaged in; not so challenged as to feel frustrated,
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But if you follow the three steps we have outlined above, you will rapidly discover ideas and insights that will produce dramatic gains in activation for your product. To recap, those steps are: map all of the steps that get users to the aha moment; create a funnel report that profiles the conversion rates for each of the steps and segments users b
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A key responsibility for the growth lead is choosing the core focus area and objectives for the team to work on and for what period of time. As we’ll explore more fully in subsequent chapters, focusing experiments on a main goal is vital to optimizing results. A growth lead might establish a monthly, quarterly, or even annual focus area, such as to
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When PayPal first launched, the team noticed that some of its earliest regular adopters were people who bought and sold items on eBay and decided to set out to understand how exactly they were using PayPal and how to get it into the hands of more of these avid users. A request from a seller for permission to use the PayPal logo on their auction lis
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While single sign-on is more commonly used by companies offering consumer products, it can also work for B2B companies as well, as the growth team at Kissmetrics, a data analytics company, found when they tested using “Sign Up with Your Google Account” as the one and only call to action on their home page. There was no option to enter an email addr
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