Sublime
An inspiration engine for ideas
If you are a small site, focus on the actionable head data.
Avinash Kaushik • Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
- (Bonus) Relevant trends
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
Value: first you need to think, what is the most valuable thing you could do for your customer? What is the result that takes them from point A to point B which you can take them through while making a good profit? This really is the crux of your offer.
Allan Dib • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd (Lean Marketing Series)
You’re the founder, CEO or an executive at a startup that needs prospects to quickly understand why your product is unique and important to shorten your sales cycles and grow revenue. You’re a marketer who wants to make it easier for your target customers to understand the strengths of your offerings so you can generate more leads. You’re a salespe
... See moreApril Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
you must begin thinking about your web presence in terms of an interactive, constantly changing hub for your entire industry—a hub that also happens to sell a project management product.
Brian Halligan, Dharmesh Shah • Inbound Marketing
social media offers more accountability
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
I’m in a constant search for new and better ways to market my own company, and as I run across them, have ideas, read cool things, I’m sharing them with my people. As my friend Rich Schefren once told me, “We get paid a lot to think for other people.”