Inbound Marketing

Many people visiting trade shows now are job seekers and other vendors—not buyers.

The third place people learn/shop is social media sites such as Twitter, Facebook, LinkedIn, Reddit, YouTube, and others.

Inbound marketing is about getting found online, through search engines and on social networking sites that billions of people use to find answers each day.

Second, track the number of times someone shares your content on social media (like Twitter and Facebook).

second method for creating a winning strategy in the era of inbound marketing is to be the world's best at what you do within your existing market rules. If you are not the world's best within your market, redefine your market more narrowly before one of your competitors takes that position.

Ranking is based on a combination of two things, relevance and authority.

The first thing you should measure is the number of subscribers you have.

The first method is to think across the traditional boundaries of your marketplace to alternatives, not just competitors.

Your visitors are looking for information—something interesting they can read and learn about—which is why it makes sense to focus on getting people to consume web content through other means such as e-mail, RSS, and social media sites.