Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

competitive intelligence.

Increase revenue. Reduce cost. Improve customer

The most impactful thing you will do with web analytics is to tie Outcomes to profits

Web Analytics 2.0 is about pouring your heart into understanding the impact and economic value of your website by doing rigorous outcomes analysis. It is about expressing your love for the principles of customer centricity by embracing voice-of-customer initiatives and, my absolute favorite, learning to fail faster by leveraging the power of experi

You have so little actionable insight because clickstream data is great at the what, but not at the why.

Compete, Google’s Ad Planner and Insights for Search, Quantcast...and

website attempts to deliver just three types of Outcomes:

satisfaction/loyalty.

Use web analytics data to measure degree of Engagement, and be open to using other sources to measuring the kind of Engagement.