At Apple, as at Google, a boss’s ability to achieve results had a lot more to do with listening and seeking to understand than it did with telling people what to do; more to do with debating than directing; more to do with pushing people to decide than with being the decider; more to do with persuading than with giving orders; more to do with learn... See more
All great companies have passed through bad years that forced soul-searching and rethinking of priorities. How we deal with them will be the litmus test.
Hmmm. Maybe. 1) i'm not that convinced that DTC is going to kill a lot of incumbents. If we look at share loss for Pepsi, Unilever, etc- much of that is not DTC, it is products/brands that meet unique needs of today's fragmenting consumers.
If you could get all the people in an organization rowing in the same direction, you could dominate any industry, in any market, against any competition, at any time.