While the most recent chapter of consumer drove us from prioritizing possessions (purchasing physical goods) to emphasizing experiences (spending on events and travel), I believe that the next leg will lead us from emphasizing experiences to treasuring transformation (buying into a better version of ourselves).

While few statistics exist surrounding the microbiome today, scientists agree that the microbiome affects virtually all aspects of human health. Demystified by platforms like Seed (synbiotic supplement) and Thryve (personalized probiotics / food recommendations), we believe that the microbiome will be increasingly measured and managed as a... See more

In the U.S. alone, 46% of people will experience some form of mental illness over the course of their lifetime. This is driving our nation to spend $238 billion annually on mental health treatment and services, up more than 100% from 2005 levels. Democratized by providers like Modern Health (employee wellbeing platform), Real (digital therapy... See more

Pioneered by innovators like Calibrate (metabolic reset program) and Levels (metabolic monitoring device), we foresee metabolic health to be an area of increasing interest moving forward for both individuals struggling with weight-related challenges and those simply seeking to optimize their overall wellness.

We foresee a transition from clinician-controlled care to unified collaboration between clinicians and consumers.