Over the past decade, the social networks broke their promise to content creators.
The backlash has just begun.
New @ScreenshotEssay: The Algorithmic Feed, Content Creators, and Broken Promises
However, the companies that benefited the most from these improvements aren’t the underlying technology providers – it’s the affiliates themselves. Credit Karma and Honey are the two headliners (both were acquired earlier this year), but other successful companies leveraging an affiliate marketing model include Ebates (acquired for $1B by Rakuten i... See more
Society is good at training talent but terrible at cultivating genius. Talented people are good at hitting targets others can’t hit, but geniuses find targets others can’t see. They are opposite modes of excellence. Talent is predictable, genius is unpredictable.
Ralph: Step by step. Start introducing just the points, not the money. Disconnect from money in the beginning and start introducing the points. Start small and introduce it as an experiment.