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While venture capital and affiliate marketing have traditionally been thought of as playing in two very different domains – the former being associated with unicorns or ‘venture scale businesses’ while the latter has become nearly synonymous with ‘lifestyle businesses’ – some of the most disruptive companies of the next decade could emerge through ... See more

These super-affiliates can be segmented into three categories: content affiliates, cashback affiliates, and discounting affiliates.

However, the companies that benefited the most from these improvements aren’t the underlying technology providers – it’s the affiliates themselves. Credit Karma and Honey are the two headliners (both were acquired earlier this year), but other successful companies leveraging an affiliate marketing model include Ebates (acquired for $1B by Rakuten i... See more

Despite its rough start and many problems, affiliate marketing has evolved significantly since its inception. New companies have entered the industry to provide significantly improved tracking, attribution, and fraud checks. These include Impact.com, founded by former Commission Junction executives, and TUNE, which was recently acquired by publicly... See more