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Poparazzi, BeReal, Dispo — creating spaces for online appreciation of in-person presence

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand pos... See more

As you can see, Primary Care 3.0 is not a one-on-one relationship with a human in your neighborhood, it’s a relationship with a technology-enabled service designed to automate a diagnosis, recommend the least expensive treatment plan with the highest chance of success, and effectively flag a situation where real human doctors need to be involved. T... See more

don’t compare yourself to people smarter than you are. there’s always someone smarter. they’re no geniuses. they don’t have intellectual synesthesia. they don’t have a vision.

Slack is “Come to our wedding!” It’s a real commitment, so it takes some real thought to say yes. Once you’re in, though, you’re in.

Verishop is one in a hopeful generation of third-party marketplaces. This new cohort includes competitors like Italic and Verticale. Despite the next generation’s current momentum, the most powerful marketplace isn’t one of them. Audience is the weighted advantage in social commerce, which makes the most powerful eCommerce marketplace Instagram.

Meaning and point of view are essential for anything worthy of our attention. It’s about a sense of purpose and personality that goes beyond mere information transmission. It’s about paying attention, and not outsourcing observation. In a world increasingly populated by auto-generated content, the combination of substance and style will rise above