Seth Godin Hates Being Organized

Organizing is like building a case to hold your tools. You don’t get points for making it fancy, you get points for doing the work.

I don’t have any special organization system for things like this. I don’t do it for photos or files. I used to have a perfectly organized hard drive with a complicated folder structure. Now I just throw all my files into one place and just use search. It’s like the toolbox I made all the way back at Tufts.

So I’m asking, What is the change I’m trying to make? And, Who’s it for and what’s it for? And then I ask things like, What’s the medium that will help it get there? Is it a blog post, or a talk? Or is it a book? What box does it fit in? Once I’ve tried to answer those questions then I jump in. Starting a new project is like jumping into a swimming

I'm thrilled beyond measure and have been for a very long time. I decided to be thrilled and then I became thrilled. It didn't happen in the other direction. There were years of doing this work where I looked for every reason to be disappointed, every reason to be upset, every reason for things to be unfair. And then one day I said, “I'm tired of l

When you make any piece of work that matters, the vast majority of people aren't going to like it. And there are several ways to get through that. One way to get through that is to sand off the edges and make it so that no one hates it. That's a bad idea. The other way to get through it is to deliberately insulate yourself from the people who don't