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How Substack Has Spawned a New Class of Newsletter Entrepreneurs - Digiday
Steven Perlbergdigiday.comDigital culture and entertainment insights daily
dirt.fyi
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human... See more
stratechery.com • Never-Ending Niches
Newsletters 3.0: Why “newsletter ad-only” businesses are dead and how to adapt
If you’re running a “newsletter business” the way most people do, you’re doomed to fail.
Let me explain…
When people think of a newsletter business or newsletter-first media company they think about a free daily newsletter that generates revenue from ads inside email.
This
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Kids will not believe me when I say this, but people didn’t always absorb their “content” by way of mysterious algorithmic black magic on endlessly-scrolling crack feeds. We used to type web addresses into our browsers, and actually visit our favorite sites. This, going to “www dot college shitpost dot com” or whatever, was itself considered a
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