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Many protocols are already learning this lesson with regards to governance: discussion and consensus-building is a necessary precursor to voting. Likewise, discussion of values is as important, if not more so, than the act of voting itself. A value system is fostered through storytelling and negotiation in forums of public discourse.

In web2, the primary GTM stakeholder is the customer, typically acquired via sales and marketing efforts. In web3, an organization’s GTM stakeholders include not just their customers/users, but also their developers, investors, and partners. Many web3 companies therefore find community roles to be more critical than sales and marketing roles.

“Adaptogens are known for calming the unnecessary energy your body is sending out to deal with a sympathetic response.” – Dr. Josh Axe

If you’re issuing cards or building a neobank, a subtle but important choice to make is who you partner with as an issuing bank.[1] The bank is a critical part of the banking as a service ecosystem. Roughly speaking, you as the neobank play the marketing and customer facing role, the banking-as-a-service partner you work with plays the technical in... See more

What’s the role of a social network in a user-centric web3 world? No longer platform-centric venues, social networks become portals into a metaverse, full of opportunity. Users own the value they create and carry the credibility they accrue. Social Investing 2.0 promotes meaningful connections that lead to platform agnostic, liquid collaboration be... See more

The future was always going to be omnichannel. Pundits have been prematurely predicting this for many years, but it is finally happening. There is a strange belief in certain circles that the future will be e-commerce only and that brick and mortar stores have no value.