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The Third-Party API Economy
-Identity: API-first companies in the identity space make it easy to authenticate users either in terms of identifying attributes (credit card info, email etc.), exploiting tailwinds of the increased need for digital authentication in a COVID era.
Grace Isford • The Third-Party API Economy
Emerging Third-Party API Categories:
Grace Isford • The Third-Party API Economy
4) Community X-Factor
Grace Isford • The Third-Party API Economy
2) Provides Business Critical Functionality
Grace Isford • The Third-Party API Economy
Common Characteristics of a Successful API-First Company
Grace Isford • The Third-Party API Economy
While you might not think of them this way, some of the biggest companies of the past few decades originated from easily-implemented APIs that gave their users heightened power, efficiency or accessibility. API-first companies like Stripe, Twilio & Okta either created new markets or dramatically grew existing categories.
Grace Isford • The Third-Party API Economy
My definition? The best API-first companies give their users “superpowers” that they wouldn’t have otherwise.