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Mastering fire thus made for a radical increase in humanity’s free time. Suzman contends that it was this free time that subsequently shaped our species’s cultural evolution. Leisure afforded long periods of hanging around with others, which led to the development of language, storytelling, and the arts.

So the entire online attention economy is built around proprietary users tables that different apps jealously guard and are constantly trying to grow.

For the past 15 years, I've had the idea that, as a consumer, I should be able to raise my hand, say what I'm looking for, and have a company come to me. So instead of attention, as in the attention economy, you’d have intention—being able to broadcast one’s intention for something, and having that presented.