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Virtual live experiences: These can take the form of “ticketed” shows, one-on-one interactions, or group meet-ups.

Almost every two-sided marketplace struggles with bringing on enough supply and/or bringing on enough demand. Surprisingly, Facebook didn’t. We already had both buyers and sellers, but we weren’t succeeding in making the connection between the two. As long as we stayed within Groups, we could not address this issue.

Contributor Tickets represent contributor status in a community. An invited contributor is given the ability to mint their own NFT with a pre-assigned role. Role metadata is stored on-chain to be utilized for access control, reward mechanisms, and more in the future.

NFTs make less sense when there isn’t a purpose to digital ownership, such as for managing physical collectibles, where people presumably want to receive the objects themselves.