Behind our first $STREAM airdrop

reconciliation of supporter identities across platforms is not only an important component of equitably onboarding Web2 communities into crypto, but is also a massive, persistent marketing and data-modeling challenge far beyond Web3 alone.

In the process of generating our list of qualifying members for our airdrop, we ran into a frustrating but eye-opening problem of trying to reconcile member identities across both our Patreon and Memberful databases (which was a necessary step for us in determining active members’ lifetime contribution history). While simple on the surface, this bu... See more

In the words of Other Internet, "founders who desire a welcoming and wholesome community are personally responsible for embodying that culture" within said community. In the context of Web3 onboarding, this means that no one, not even core team members, is "above" providing core customer support tasks like setting up crypto wallets and going over g... See more

Hence we executed both stages of our retro $STREAM airdrop via a push approach, using the CSV bulk transaction tool from our Gnosis safe. This approach ended up costing us around 0.9 ETH in gas. While we were comfortable fronting this cost as a business, it would clearly be more financially sustainable for us to move to a pull approach for future a... See more

At Water & Music, we wanted to be much more thoughtful about our airdrop approach, and are intentionally diverging from the dominant "airdrop culture" by treating this launch first and foremost as a tool for strengthening our existing community and signaling the core values of our mission, instead of purely pursuing top-of-funnel marketing growth.

That said, the high frequency of airdrops has also created a culture in crypto where many prospective contributors join a community with the sole aim of maximizing their chances of getting airdropped tokens in the future — regardless of how invested they are in the community as a whole, or how slim the chances of these airdrops happening actually a... See more

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