How news push notification strategies have matured in 2020 - Twipe

The Dallas Morning News is one such publisher, with more than 800,000 users subscribed to their web push notifications. Now 4% of overall views and 11% of returning views are thanks to web push notifications. This new strategy has helped more than double their return visitors year-over-year and is also responsible for spurring hundreds of new digit... See more

The Dallas Morning News has enacted a “smart-targeted” strategy for their push notifications. If a reader clicked on a story about a court case for example, then the reader would receive push notifications whenever there was an update on the case. This helped them increase their click-rates to 20 – 25%, a great increase from the industry benchmark ... See more