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Above, we can see the growth trend in brands we found in Helio that use adaptogens in their products. As a result of the growth in adaptogen awareness, we see an emerging interest among consumers in adopting adaptogens into their daily coffee rituals in the form of Mushroom Coffee.

This shifts the power back from the universities to the professors:

There’s a real opportunity for a next generation of video conference applications to fill these holes. These new products will begin to address issues such as: How do you shake hands? Exchange business cards? Pick up on the environment around the speaker? Notice the non-verbal cues?

History shows a typical progression of information technologies: from somebody’s hobby to somebody’s industry; from jury-rigged contraption to slick production marvel; from a freely accessible channel to one strictly controlled by a single corporation or cartel—from open to closed system.