Understanding why you undertake certain projects or tasks is just as important as knowing how. Whether it’s because you have to or because you want to, find the purpose in your work. One of the most important lessons I’ve learned over my career is that I can find a worthy bet anywhere. It might not be obvious and I might have to dig for it, but... See more

I am willing to take as much time as needed between projects to find my next thing. But I always want it to be a project that, if successful, will make the rest of my career look like a footnote.

1. Design isn't about you.

Good design isn't pure self-expression. It's problem-solving. The work isn't yours; it's for an audience, a client, and a cause. Put ego second, impact first.

2. Ideas beat beauty.

Shiny doesn't mean smart. A simple idea, executed well, will always outlast decoration or new tech. Start with the thinking.

3. Look beyond... See more