Sarah Wong
@sarahwong
@sarahwong
Max-Neef’s theory of needs & satisfiers
Assessing the present
Validating hypothesis & willingness to pay
What to look for Pre-Product
1. Visible excitement
2. People are willing to pay for it now
What to look for Post-Product
1. Retention: Users stick around
2. Surveys: Users say they’d be very disappointed if your product went away
3. Exponential organic growth
4. Cost-efficient growth
5. CAC < LTV
6. Customers clamor for your product
7. People are using it even when it’s broken