Sarah Wong

Voting

Voting will be used for scenarios where 2 or 3 clear options arise during the design phase. Where the design team considers each option to fulfil the requirements of the brief, the options will be put to the public for a vote. An example of this approach is the refurbishment of the Acklam WCs. Two plans have emerged, each with their own... See more

Worldbuilding is how we stretch the edges of what feels possible.

We always start with a provocation — a spark, a shift, a signal of change. A question. A “What if…?”

Then we build worlds not as abstract ideas but as lived places — with their own cultures, objects, characters, and atmospheres.

We don’t predict the future. We unlock our imagination and... See more

HOW WE THINK

Data reveals patterns among populations that are already visible to platforms. Our job is to ask who isn't in the dataset, and to design research methods that make invisible movement legible, before the brief is written and the budget is set.

WHAT YOU CAN APPLY

When using movement or behavioural data to inform a project, ask explicitly:... See more

WHAT IF… Reclaiming a forgotten space could stitch a community together and make it safer in the process?

HOW WE THINK

Over time, the communities who use informal spaces understand a space in different ways from the original designers. Thinking through how a space may adapt and allowing for flexibility can help expand its potential.

WHAT YOU CAN APPLY... See more

The research backs what the community already knew: activated public space is safer public space

WHAT IF… Public space didn’t demand confidence, but built it?

HOW WE THINK

Inclusive design isn't a demographic brief, it's an interrogation of invisible thresholds. We start by asking who feels permission to enter, and what the space is communicating before anyone steps inside.

WHAT YOU CAN APPLY

Audit your next project for its 'invitation', the... See more