my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
While Meta’s paid messaging tools brought in about $1 billion last year — peanuts compared to the whopping $132 billion the company earned from ads — paid messaging revenue is growing far faster than ad revenue and has more than doubled since early 2023.
Instead of asking: "Do you have any questions?", ask "What questions do you have?"
The first almost always results in silence, while the second helps people feel comfortable asking questions.
The importance of getting your problem statement right
first time founders often conflate the macro problem with the micro problem
I see startups who say that their problem statements are;
- we would need six globes to cover our emissions
- under representation of... See more