However, some types of engagement, such as votes and likes, come from controls designed to solicit feedback, while other types of engagement, such as clicks and watch time, are more implicit. In general both implicit and explicit engagement signals provide distinct and useful information to recommenders.
We believe the future of social networking should be open, give users genuine control over their data and experience, and create accountability through transparency. That means building differently—not just better moderation policies, but a fundamentally different architecture that puts power back in users' hands.
“It's so simple, yet makes such a difference. Pretend that every single person you meet has a sign around his or her neck that says, 'Make me feel important.'”