product strategy at New_Public; previously community & growth @ Geneva
The first thing is shrinking the service area. We serve four neighborhoods — about 8,000 to 12,000 people. If you have too big of a service area, you can't cover it effectively. We ensure that everybody gets access. Access is a big deal. We're aggressively pursuing clients, versus waiting for them to come to us. Some people don't know how to ask... See more
social theory: the best way to make new friends is to invite people to do an activity that will occupy enough of their brain capacity such that their defenses will be down and they’ll be a more open version of themselves