Rosemary Goodwin

Another way Park Padel builds its community is through its referral programme. Park Padel offers a complimentary booking to anyone who brings a guest who has yet to play at the club, and also gifts the guest a complimentary booking.

Perhaps the most instrumental initiative to its growth has been its squad memberships. Park Padel offers half the regu

Park Padel offers a complimentary booking to anyone who brings a guest who has yet to play at the club.

“It's hard work. It takes a lot of time. But I think if you find that you're willing to really put in that work and build from the ground up, then it starts to build by itself and starts to grow.”

As a soft rule, I’d argue that if no one involved in a strategy has changed their mind about something they believed when you started the exploration step, then you’re not done exploring. This is especially true when it comes to strategy work by senior leaders. Their beliefs are often well-justified by years of experience, but it’s unclear which pa

Your job is not to “get the word out.” Nor are you likely to be able to get others to know what you know, see what you see.

Instead, the best we can do is create great work that fits into a system where voluntary choices, made by diverse individuals, leads to the change we seek to make.

It starts by acknowledging that different people have different

Once bad board dynamics form, they’re incredibly hard to change.

Here’s what to do:

1. Get all members to reintroduce themselves. Not just bios, but sharing their strengths and weaknesses. This forces a bit of vulnerability which builds trust and connection.

2. Clarify the different roles of the board and the CEO. Discuss who sets the strategy, and how you’

Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works.

But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks.

Because it will break. Because plans won’t work out. Because we’ll be surprised.

And then what happens?

Hard-working leaders think, “Hey, if we shoot for 40% market share and end up with just 3%, we’ll still be fine.”

The thing is, you don’t get to 3% of the market by trying for 40% and failing. You get there by embracing the 1% and doing such a good job that the word spreads.

The smallest viable audience gives you focus, traction and positive directi

Plans are how greatness is born.

And yet, experience reminds us that every plan must change when a concept makes contact with reality.