Rosemary Goodwin

In the meantime, I’ll be wringing my hands for the umpteenth time about the dire lack of vision and compelling content execution from the tennis powers that be.

• Hard Court by Jessica Schiffer

You can’t just slap TikTok creators everywhere and turn your pot gold—you have to be strategic and thoughtful.

Sit down and type. Stand up and lead. Simply begin.

But it’s not just about the money, it’s about the belief. A sponsor like Mercedes to make that long-term commitment - long-term being the operative word - means there’s a belief there, an emotional connection that this is going to help them, this is going to help us, this is a real team effort and that’s what gets me so excited personally.

Marketing isn’t hype. Marketing is making a product or service that matters.

If you’re struggling selling the thing you made, it’s worth reconsidering the audience, the promise and the change you seek to make–and then be honest with your team about whether your offering is actually remarkable, or just the best you could do with what you had.

Because

1. You don’t win alone. You win with a small circle that has your back when the road gets bumpy.

2. Juicy goals take time. And right when you think “it’s never going to work”… you’re usually one step away from the breakthrough.

Keep going, Misfit. You’ve got this.

• Stephen Moegling