Rosemary Goodwin
@rosemary
Compliance lasts only as long as someone is watching. Commitment lasts because people believe the standard is right.
Metrics: the classic funnel of awareness → consideration → preference → usage.
The model for a brand or a community or a movement is to relentlessly generate value, connection and possibility.
The more competence you have, the more opportunity you have. And the more opportunity you have, the harder it is to focus on one thing.
Product advertising explains the product to me. Brand advertising explains me to me. (via John Bevins)
Vincent Van Gogh on the accumulation of small things: “Great things are not done by impulse, but by a series of small things brought together. The tri
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