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Sit down and type. Stand up and lead. Simply begin.

Marketing isn’t hype. Marketing is making a product or service that matters.

If you’re struggling selling the thing you made, it’s worth reconsidering the audience, the promise and the change you seek to make–and then be honest with your team about whether your offering is actually remarkable, or just the best you could do with what you had.

Because

• being 100 percent in doubt about what you’re doing and 100 percent still doing it

Olympic speed skater Clara Hughes, after winning a gold medal:

“In my heart it is clear to me why I go to the line time and again. I can assure you it’s not a medal hanging around my neck I’m after. Medals are things I send to my mom in Winnipeg, which she in turn shares with friends and family. They are not what provide the deep sense of

Every company will soon run on AI leverage. The winners will be lean, fast, and cognitively augmented.

My brain is curious; I like to solve puzzles, and the joy in writing is when I take something messy in my head and turn it into approachable, structured words.

• Michael Lopp

Most of the time, our brains run on prediction. We see what we expect. We move through familiar days on autopilot. Curiosity breaks that loop. When you follow a spark of interest, even something small, you widen the frame of the present moment. You start noticing nuance, texture, possibility. Neuroscience shows that curiosity lights up dopamine

In the 1980s, the number of people who could see, up close, the impact computers were about to make was relatively small. The same is true with AI. Aside from impressive consumer chatbots, AI has mostly been a “back-end” technology, helping companies streamline and speed up operations. To make generative AI like LLMs work reliably, companies have

Gall’s Law is appropriately simple:

“A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. You have to start over with a working simple system.”

This is why sudden change rarely is, and why persistence and user