website concept

But I for one would love to see more long-form, meaningful coverage of sport. Great podcasts, in-depth interview series, investigative reporting, narrative non-fiction books or documentaries (that aren’t filtered by the subjects involved).

That all requires access to the sport in the first place, which continues to dwindle across much of the

The metric that matters is response.

Progress is made during times of change. 

• Jodie Cook

Work hard at finding insights and lessons others don’t see to add value.

For posts where we want full control over our message and the nuances we wish to convey, we don’t outsource to AI. The act of writing helps us develop our point of view.

But not all writing requires that. Sometimes we need to share information for instrumental purposes—to summarize efficiently, to convey procedural information clearly. Those cases

“Optimism, properly understood, is not a mood. It is a method.”

• Rhett Butler

His argument was simple: treat optimism as a discipline. Tell stories that build agency. Refuse the lazy fatalism that mistakes headlines for trend lines. Destiny is not fixed.

Focusing on the method matters because narratives, once established, are difficult to dislodge.

My pieces are low-stakes, cold takes – I am not in a hurry. I aim to pay attention to long-term trends. Comments are active and I try to respond to sincere comments.

“People like us do things like this” is the definition of culture.

Don’t find customers for your products, find products for your customers.