website concept

The real edge we have :
Not scale.
Not speed.
​Voice.

In a world of sameness, your voice is your personal brand.
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And in an AI-powered world, it’s the one thing no tool can fake.

• Ask useful questions

• Show up before you’re expected

• Make big promises and keep them

• Identify errors and flaws and self-correct

• Default to optimism

• Do work worth doing

• Build a useful network worth outsourcing work to

• Show your work

• Develop good taste

• Generously invite feedback

• Make productive decisions

• Communicate with precision

You must only do what matters, but you don’t know what matters, so do everything.

What separates good work from great isn't talent but persistence.

The most successful people aren't those who feel motivated all the time; they're the ones who work even when they don't feel like it. Too often, waiting to feel ready means never starting.

Outliers act despite their feelings, not because of them.

• Farnam Street Brain Food

Forward motion is an asset, a skill and a job title.

Initiative, desire and being willing to take responsibility are powerful because most of us don’t care enough to bring them to the table.

Going forward requires skills, attitudes and belief. A rare combination.

• Seth Godin

“People wish to be settled; only as far as they are unsettled is there any hope for them.”

• Ralph Waldo Emerson

Insights are a dime a dozen. Suggestions are a bit better, but still let you off the hook. Assertions are the realm of professionals who navigate ambiguity and rigorous thinking.

Assertions make an idea real. The sooner the ball gets rolling, the sooner you can iterate to make the idea better.

You can be the person who gets the ball rolling.

• Wes Kao

The gap between reality and perception isn’t a bug. Like everything, it’s a feature!!

If everyone could immediately see and understand your vision exactly as you do, it probably wouldn’t be that innovative. The perception gap is both your greatest frustration and your greatest competitive advantage.

Truth isn’t obvious. Signal isn’t clean. Reality i

“The most difficult part of positioning is selecting that one specific concept to hang your hat on. Yet you must, if you want to cut through the prospect’s wall of indifference.”

• Al Ries