website concept

We can’t address the decline in empathy without addressing the decline in attention.

Empathy requires a degree of sustained focus: Paying attention to an experience someone is sharing Recalling experiencing a similar emotional response Sitting with your own and the other person’s inner state.

When we are fragmented and distracted, we simply ca

“We need to push the game. Why are you following this guy other than this guy has a really good forehand? There's got to be more to him than that. That's a general thing. Not just a specific person.”

• Francis Tiafoe

Stop working with people who don't understand, because you can try all you want to explain to them: They’ll remain eternally unsatisfied, and they will stress you out.

• Marina Gauthier

The real skill of leadership is being willing to venture an opinion that’s directionally sound, shows that you’re tracking what’s important, and is expressed succinctly. It’s not about being “correct” - you’re not taking a test.

“I'm here because I want to be here. And proving anyone wrong or thinking about anyone has never gotten me a win—and has never gotten me a loss. No one has put in the work for me. I put in the work. So it doesn't matter what anyone says. It doesn't stop the work that I have put in. It doesn't stop my belief. Even if people are saying amazing things

An effecting sports marketing strategy goes far beyond simply paying a roster of ambassadors to parrot a brand’s messaging and show up at events. It’s about displaying a certain level of taste and awareness of compelling stories and individuals from across the spectrum.

It’s about being selective, yet omnipresent.

We like to think we make complicated decisions based on rational analysis, but most of the time, we actually make an emotional decision and then invent a rational analysis to justify it :

Feelings first, then we create a story. Facts come in third.

If our goal is to help people make better choices, it helps to first create better feelings.

The alternative is to find and focus on the projects that take insight, guts and a tolerance for risk. The projects that involve significant human connection and effort.

When new technology shows up, some people ask, “how can this make my job easier?”

But what happens if we ask, “how can I use this to do something really hard?”

Each day, we get to make a new decision about how to invest our time, our attention and our effort. If a community that used to appreciate our work doesn’t respond in a way we are hoping for, we can use that information to reallocate our work. “Thank you” is an appropriate response to a lack of appreciation, because we learned something useful. The