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AI isn't optional. It's happening, with or without you.

You must only do what matters, but you don’t know what matters, so do everything.

Story is the interface we use to make sense of the world, ourselves, and others.

Optimism is a performance-enhancing drug that's both legal and free.

While experts predicted failure, Sam Walton opened discount stores in small towns. When critics said 'too risky,' FedEx launched overnight delivery.

While pessimists write reports, optimists write history.

• Farnham Street

MIT researchers say our brains can process and judge visual information in as little as 13 milliseconds. That’s how quickly potential clients can form their initial impression of your business.

When your materials look polished, potential clients assume your work is equally refined.

It's not just about looking pretty – it's about signaling competence

By coming together and sharing our stories we can scratch the surface to discover the sameness in our differences.

Toward leggerio

We might not seek it out often enough in our work. It’s a musical term, but we can use it too.

The light touch. A way to make a sound without making a commotion. Delicate and graceful. Showing up with care and with just enough extra, but not more than that.

• Seth Godin

 
Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you've got to go deeper.

• David Lynch