Community Tennis

You don’t reach the mainstream with your niche unless you genuinely meet with or create a cultural moment.

Many organizations have a widget or service, something people already need or want, and they work to sell it to people.

Some seek monopoly power so they can force others to do what they want them to do.

But there’s a third path: we can create a brand or a movement or a community that seeks to do things with people.

A chance to accompany someone on a j

I believe that life always gives you a chance. So, there is a chance for everyone, even when the world is closed. If you are engaged, if you are dedicated, if you are professional, sooner or later, you have the chance. But the chance is like a train that passes only once, so you need to be a bit lucky and work well to catch the train.

• Dr Riccardo C

Smarter approaches aren’t universal shortcuts, they’re contextual insights uncovered through deep, sustained effort.

Your job isn’t to be a genius who always has the answers. Your job is to create the space where good answers can emerge.

Avoid common pitfalls by asking three key questions —

First, “What's the goal?” to ensure you're solving the right problem.

Second, “What are the options?” to avoid fixating on the first idea.

Third, “What are the trade-offs?” to understand the costs and consequences.

The clubs that succeed don’t just open the doors and wait. They start with drop-in events, social mixers, charismatic coaches, and founders who are actively part of the scene. They build trust and energy first. And when that sticks, growth follows.

Slower Is Smarter.

Padel is a beautiful sport — social, strategic, and visually sharp. It deserves to g

Padel is not a gym. It’s not a franchise you can copy and paste. It’s a community-dependent business where trust and culture drive participation. A founder who loves the game brings an energy that trickles down to their staff and members. That team becomes the glue — helping fill in last-minute games, making new players feel welcome, and teaching t

The clubs that succeed often have founders who are deeply embedded in the sport. They’re not just investing capital; they’re investing time, energy, and personal belief.

These are the people who are on the court themselves, building relationships with players, troubleshooting problems in real time, and setting the tone from the top.