Community Tennis

Nothing is perfect…

But everything can get better.

There’s never enough time…

But there’s time enough to make a difference.

Someone will always be opposed to the change we seek to make.

And there’s always someone who wants to help.

The process of making something that people want is the process of learning, through experiment and error, to be the kind of person who can generate needs, wants, and jobs in other people.

Making something that people want is an alternate way of seeing the world, and of responding to it.

Needs arise in context—they are not context-free facts.

Playbooks are rapidly becoming historical artifacts. They only work if a market is consistent.

We have created a brand platform that has been in place for three or four years, which you can see everywhere, and it is called “Moves the Lines with Style.” So modernize yourself. Show that we are moving forward.

• FFT re Roland Garros

“There is always a better way of doing everything than the way which is standard at the moment. It is a good thing to be pushed into finding that better way.”

High agency means treating every “no” as research, not rejection. Create what you’re denied access to.

Bring agile and user-focused design to community services.

A simple truth about almost everyone: it helps to be seen. We get the chance to do this–not to manipulate people, but to open a connection so we can accompany them on their journey forward.

Prototyping is beautifully restless and insistent: Show me how. Let’s start.