Community Tennis
Ideas for grass roots tennis
Community Tennis
Ideas for grass roots tennis
We communicate best when we communicate thoughtfully and judiciously, when we pause to listen, when we don’t rush to make snap judgments or to react with an imprudent message. If we’re going to temper the ill effects of social media, we’re going to have to back away from the screen and reacquaint ourselves with the intimate art of real conversation
... See moreIn his final prescription for America, Dr. Vivek Murthy delivers a profound truth: well-being is relational, not just personal. Backed by decades of research, Murthy outlines what he calls the Triad of Fulfillment—relationships, purpose, and service. Connection, he argues, is as vital to our health and longevity as diet, exercise, and sle
... See moreA good time to remember that intelligence and wisdom is not the same. Intelligent people understand technical details, smart people understand emotional details.
Note to self: When promoting a product, talk more about the RESULT the product gets the buyer than the product itself. The product itself may be the least important part of the sales pitch.
“Do you want this result? This product will help you get it.” vs.
“Do you want this product? It will help you get this result.”
Subtle, but BIG difference
... See moreSeventy per cent
The 70% rule: If you’re roughly 70% happy with a piece of writing you’ve produced, you should publish it. If you’re 70% satisfied with a product you’ve created, launch it. If you’re 70% sure a decision is the right one, implement it. And if you’re 70% confident you’ve got what it takes to do something that might make a positive diff
... See moreWe have been a little bit behind the other sports with changes and trying to keep the pace with the evolution of society and the new generation that we all know doesn’t have that much of a great attention span.
-Novak Djokovic
What California is to America, Australia has often been for tennis — the lab where new stuff goes for a test drive before being pushed out in so many other places.
The Australian Open also doesn’t treat tennis like a fragile museum piece, never to be touched or tweaked because ‘that’s not the way it’s done’, or one of those other haughty phrases the guardians of the game use to rationalize their stodginess.
-NY Times
Use data and concrete examples to show how the strategy is being implemented and making a difference
Strategy documents should evolve based on new learnings and market changes – they're living documents, not static plans
Always be explicit about the use case being mapped – it provides context and helps identify related scenarios.