Community Tennis

Many are busy; few are productive.

If it doesn’t move a metric that matters - internally to your next milestone or externally for the customer you are building for - stop doing it.
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Scaling production without scaling human judgment is a recipe for disaster.

The new worldview, instead of trying to eliminate uncertainty, embraces it as an essential feature of reality. We learn to work with uncertainty rather than against it, recognizing that some of our most profound insights come from exploring the edges of what we know. This approach allows us to remain open to new possibilities, adapt our

The events people remember most are the ones that are thoughtfully designed, not just numerous.

There’s so much more to the experience of multiple sports than just the actual skill of the sport. There are social things, there’s leadership, there’s putting yourself out there and taking chances, there’s the growth of learning.

Schedule Zoom Out Sessions.

Not project planning. Not action items.

Just time to step back and reflect:

• What change am I really making in the world?

• What's the best way to voice this change?

• If money and time were no object, what should I be doing to create the impact I seek?

Pair capital with programming. Courts without coaching, leagues and school partnerships underperform.

Don’t chase the fantasy of “finding champions” instead of building a base of casual players.

What tennis desperately needs is millions of lousy, happy players—not one polished champion. Because participation is the lifeblood. Without it, sponsors, parents, and investors all drift away.

So the paradox is this: Tennis in America has the most money

“I’ve always wanted to become the best tennis player I could be,” she said. “Recently, I’ve noticed a huge need for a tennis community outside of tennis clubs and that’s the type of group I lead with hitting sessions and events.” 

• Laura Herrera