Community Tennis

Consider, for a moment, the nature of the tennis ball: its industrial-grade felt engineered to endure kinetic violence, absorb friction and trauma until it frays, and dies an artifact of effort.

Then consider the heart—not the Hallmark variety, but the actual, tireless muscle, that pounds through tiebreaks and third sets, and victory and defeat, and

Follow usage, not compliments.

"This is amazing!" means nothing. Daily active use means everything.

“I’ve always wanted to become the best tennis player I could be,” she said. “Recently, I’ve noticed a huge need for a tennis community outside of tennis clubs and that’s the type of group I lead with hitting sessions and events.” 

• Laura Herrera

Scott Lloyd, LTA Chief Executive has said:

“We’ve worked very hard over the past few years to make tennis accessible to play. This includes introducing simple digital tools to allow people to find and book a local court easily, find coaches, and meet people of a similar level to play against, as well as supporting clubs to open their doors to their

Clear value flow mapping is essential – focus on specific use cases rather than attempting to map entire organizations.

The clubs that succeed don’t just open the doors and wait. They start with drop-in events, social mixers, charismatic coaches, and founders who are actively part of the scene. They build trust and energy first. And when that sticks, growth follows.

Slower Is Smarter.

Padel is a beautiful sport — social, strategic, and visually sharp. It deserves to

"What would our team use every day?" If the internal team adopts something naturally, it’s a strong signal that our community—an extension of that team—will too.

Stan Smith discusses how the racquet-sport space is changing from the recreational padel boom transforming sporting cultures, creating social clubs and lifestyles, and making room for new stories and opportunities.

Smith is both observer and participant—his company helps blend business with passion, turning once-insular court games into global,

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.