Community Tennis

Even the name carries that reframing instinct. During an initial brainstorm one day, Koudouzian tossed out Richsport—a way to upend tennis’s long-held associations with wealth and status.

“To us, rich is a feeling,” she said. “People who understand the sport get it immediately. And for those who don’t, it becomes a talking point.” That

Your job isn’t to be a genius who always has the answers. Your job is to create the space where good answers can emerge.

Rejection isn’t a verdict; it’s data. Use it.

I have two jobs:

Make X easier for you. Get you more of Y.

You have the same two jobs for your clients.

Figure out what they’re doing and what they want to get.

Make it easier to do. Get them more of what they want.

That’s it.

• Josh Spector

“I’ve always wanted to become the best tennis player I could be,” she said. “Recently, I’ve noticed a huge need for a tennis community outside of tennis clubs and that’s the type of group I lead with hitting sessions and events.” 

• Laura Herrera

Compliance is what people do when they have to; commitment is what they do when they want to.

Remember the TV show Cheers, where “everybody knows your name, and they're always glad you came"?

The fictional bar represented something vital that sociologist Ray Oldenburg coined a "third place"—somewhere between home and work where people gather, connect, and find respite from their daily responsibilities.

The willingness to figure things out as you go is often the only difference between those who achieve difficult things and those who never begin.

Success comes not just from innovation but from nurturing genuine relationships. As Smith looked toward succession, his legacy is clearly in fostering environments where grace, integrity, and connection remain the most valuable currency.

In an era obsessed with statistics and accolades, Smith reminds us that the true measure of a champion—on court