Community Tennis

Everyone wants to attend parties, but no one wants to throw them. We just expect them to appear when we need them, like fire trucks. My point is that we are obligated to create the social world we want. Intimacy, togetherness-the opposite of the crushing loneliness so many people seem to feel-are what parties alchemize.

If your project is about making things better, organizing the disorganized, connecting the disconnected and building community, you shouldn’t wait until the conditions are ideal.

Broken systems need your help precisely because they’re broken.

• Seth Godin

Nothing is perfect…

But everything can get better.

There’s never enough time…

But there’s time enough to make a difference.

Someone will always be opposed to the change we seek to make.

And there’s always someone who wants to help.

When you stop anticipating what your desired audience wants and fully embrace what is most true within you, the best work so often emerges. So maybe this is recommendation no. 1 - a reminder more than anything else that when you do it for you, it is for them.

“No one will ever know whether tennis would have experienced a surge in popularity had more of the best players let in the cameras the way some of the biggest stars in F1 and golf have in recent years for Drive to Survive and Full Swing, the golf equivalent. Still, in many ways, the failure of Break Point revealed some of the long-running fractures

We have been a little bit behind the other sports with changes and trying to keep the pace with the evolution of society and the new generation that we all know doesn’t have that much of a great attention span.

-Novak Djokovic

We have created a brand platform that has been in place for three or four years, which you can see everywhere, and it is called “Moves the Lines with Style.” So modernize yourself. Show that we are moving forward.

• FFT re Roland Garros

Successful outcomes often follow unpredicted actions.

If we allow ourselves to do things that might not work, we’re far more likely to discover the things that do.

And then we can repeat them.

• Seth Godin

Signs you’re maturing as a tennis player:

You don’t get mad when balls roll on your court.

You’re okay practicing with players worse than you

You’re okay practicing with old balls

You realize a fresh grip and some decent string can make almost any racquet playable

• Conor Casey