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The art and science of being trustworthy
Repetition turns intention into evidence.
In a world of infinite content, the creator who curates, who brings taste, context, and a lived point of view, becomes the person people trust to guid
The only way I’m reading something is if there’s an extremely strong trust signal — which basically means it’s been written or boosted by someone I’ve
True authority requires showing better judgment, not just relentless production. Becoming a trusted resource means doing the difficult work of explori
I don't know if I'm ever going to get rich doing this but I am going to keep making things that I want to exist, in a way that seems fun and to a leve
What we see as an agency in our work with creatorsWe work with a lot of creators around the world for different brands, markets and niches and the one
So who survives?First, creators who publish citable work. Newsletter writers who go deep on one thing. Analysts who publish original data. Technical w
if you're waiting for an institution or a title to legitimize your thoughts, you're living in a world that doesn't exist anymore.nominate yourself, bu
which is why the loneliness of taste isn't a side effect, it's the proof. if everyone in the room already agrees with you, you're not exercising taste
According to historian Roland Marchand, hundreds of corporate magazines launched in the 1930s alone. But what’s happening now feels much more intimate
Taste goes beyond just knowing what’s good. It requires understanding the full spectrum.... being able to inhabit multiple aesthetic frameworks simult
A "world" where people want to "live inside", designed for deep identification and ongoing engagement rather than one-time transactions
"In sharing knowledge, in generating knowledge together, you're actually making a statement about what values matter in society. So that is a form of
Nathalia Montenegro 18 MayThe whole point is that people come to you for the way you think.It's not information people are looking for, but orientatio
If everyone can generate images, videos, and nearly infinite variations of them, then the real differentiator becomes something else entirely: who can
According to historian Roland Marchand, hundreds of corporate magazines launched in the 1930s alone. But what’s happening now feels much more intimate
Discovering, understanding, mastering anything and everything
"empower all who want to share what they know to find those who want to learn it from them" Ivan Illich - Deschooling Society
5 Keys to Get the Most out of the Feynman Technique - Scott H Young
We should foster more collaborative work, develop students’ critical thinking skills, and help them make sense of the world around them. We should als
A recurring theme is that implementation is understanding. Watching videos, reading blog posts, or consuming beautifully explained content can create
Looking, exploring, designing what is to be - perspectives into what's ahead of us
Generative AI lets organizations move from tacit, individual know-how to distributed, remixable expertise.
Build systems and cultures that embrace a tradition of criticism, remixing, and error correction.
what really moves the needle: how you encode, capture, and curate expertise — the contexts, mental models, and frameworks that allow your human creati
Memory Curator — A cognitive-care specialist who helps long-lived individuals review, preserve, compress, reorganize, or voluntarily release accumulat
Everything that helps understand how to build and grow trust in business
In a world drowning in thirst for likes, views, and validation, the most radical position is genuine satiation, a complete lack of hunger for digital
I get it. You pour your soul onto the page, and it’s crushing when no one seems to care. That’s human. But if you’re not careful, the need for validat
Purpose, meaning and trust are the movers of things. Everything else is a consequence. Being authentic, sharing value, nurturing long lasting relati
This is how personal vision becomes shared reality. When you build from what feels deeply true to you, your perspective becomes a lens through which o
If you’re going to take a thought experiment seriously, you have to be willing to follow the implications, even if they lead in an uncomfortable direc
these days, if you can’t see the noose of a politically charged security apparatus wrapping around previously-abundant artificial intelligence, I’m no
The psychiatrist and neuroscientist Iain McGilchrist identified precisely this pattern in patients with right hemisphere brain damage. They remain art
I often wonder why musicians don’t seem more alarmed by the rise of these songwriting generators. But perhaps I am hopelessly out of touch with how th
a strong feeling of enthusiasm or excitement either for something or about doing something.
Marketing is the great killer of any artistic endeavor.
“Find your passion” is also... well, bullshit.We tell young people to "find their passion" as if there's a vast forest before them, and somewhere amon
Like it or not, passion is about to be just as important as profit. No career is safe now, which means your healthy obsessions—those things that kindl
We have to raise our guard regarding what we trust. We increasingly have to assume that whatever we receive is not genuine.
Eventually, large parts of the internet will be an irradiated area where bots create for bots, while we will be building shelters of trustworthiness,
Connection builds trust. Trust invites communication.
The most human part of humanity is not our animal instincts nor our computer-like rationality, but our mutual social creation of meanings and values a
When your life genuinely interests you, everything shifts. You stop performing. You stop seeking constant reassurance. You become someone who exists f
Among the troubadours, there was a different class of people, called knowms. Thecouncil was told that the knowms had some special skills that may help
information becomes knowledge only through processes of verification and critical analysis.
This is what knowledge decay looks like. Not burning libraries, but a slow, structural dissolution of the connections between claims and their sources
Ability to lead and influence through original ideas
"The #1 best practice for thought leadership is having a genuine, falsifiable point of view that risks being wrong. Most "thought leaders" synthesize
"The gap: Most thought leadership frameworks focus on positioning (how to be seen) rather than generativity (how to produce genuinely new ideas). The
"The most effective thought leadership strategy is contrarian specificity: take a clear, defensible position that challenges conventional wisdom in yo
"Ideas that spread—whether firing neurons, viral memes, or galaxy formation—exist at the threshold between order and disorder. Too stable, nothing pro

LLMs have three new capabilities that change the nature of search: Intuitive leaps: LLMs can answer poorly written questions with spooky-accurate ans
Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommenda
Mental energy focused on something specific
I am noticing how maxed out people’s mental bandwidth is these days- for every online creator the struggle is very real (subscription fatigue & co.)Ma
We have lost our ability to navigate by the stars, to identify edible plants in the wild, or to craft tools from raw materials. Yet among all these di