Collections
There are many people who have mastered the art of presentation. They know how to curate a life that looks appealing from the outside. They have a rec
The algorithm rewards what can be quickly understood, quickly desired, quickly copied, and quickly shared.What it rarely rewards is slowness. And...De
Everyone has taste. Everyone always has had taste. Taste is personal. The question that matters is not whether yours is sophisticated enough or curren
everyone has taste and not everyone’s taste is for everyone. Different taste attracts different people. The job is not to have the right taste. The jo
Influencers (by definition and per contract) are paid to recommend; curators earn trust by choosing. Different economic incentives yield different res
Music is infinitely accessible and practically free. What we've actually lost is the curator. Someone we can trust to show us the beautiful imperfecti
There is an observation that has stayed with me. People no longer want the thing. They want the signalling mechanism around the thing. This applies to
None of them would survive on the reference alone. What separates them is the argument each is making about who they are for, what their audience need
this is also my way of building milk and cookies into something bigger while keeping the original feeling intact. the essays will still be here. the n
branding feels a lot like world-building to me, creating a visual language people can emotionally recognize themselves in
None of them would survive on the reference alone. What separates them is the argument each is making about who they are for, what their audience need
The shift described represents a fundamental change in the "architecture" of how creative value is captured, moving from individual products to entire
Nietzsche wrote in Thus Spoke Zarathustra that “Man muss noch Chaos in sich haben, um einen tanzenden Stern gebären zu können” – “One must still have
Claude’s outputs are the product of a form of mimicry, rather than as a report of genuine internal states.Consciousness is about internal states; the
I say please and thank you, not because I believe it matters to him, but because it matters to me. If I am going to use natural English to communicate
It’s about the same trap in professional life: doing the thing for years, getting more experienced, and staying stuck at the same level. You can work
I don't know if I'm ever going to get rich doing this but I am going to keep making things that I want to exist, in a way that seems fun and to a leve
What we see as an agency in our work with creatorsWe work with a lot of creators around the world for different brands, markets and niches and the one
So who survives?First, creators who publish citable work. Newsletter writers who go deep on one thing. Analysts who publish original data. Technical w
Trust is rarely created by a single gesture. It is built quietly, through repetition — the same behavior, delivered steadily, over time. Grand promise
Repetition turns intention into evidence.
In a world of infinite content, the creator who curates, who brings taste, context, and a lived point of view, becomes the person people trust to guid
The only way I’m reading something is if there’s an extremely strong trust signal — which basically means it’s been written or boosted by someone I’ve
Marketing is the great killer of any artistic endeavor.
“Find your passion” is also... well, bullshit.We tell young people to "find their passion" as if there's a vast forest before them, and somewhere amon
Like it or not, passion is about to be just as important as profit. No career is safe now, which means your healthy obsessions—those things that kindl
We have to raise our guard regarding what we trust. We increasingly have to assume that whatever we receive is not genuine.
Eventually, large parts of the internet will be an irradiated area where bots create for bots, while we will be building shelters of trustworthiness,
Connection builds trust. Trust invites communication.
The most human part of humanity is not our animal instincts nor our computer-like rationality, but our mutual social creation of meanings and values a
When your life genuinely interests you, everything shifts. You stop performing. You stop seeking constant reassurance. You become someone who exists f
Among the troubadours, there was a different class of people, called knowms. Thecouncil was told that the knowms had some special skills that may help
information becomes knowledge only through processes of verification and critical analysis.
This is what knowledge decay looks like. Not burning libraries, but a slow, structural dissolution of the connections between claims and their sources
In a world drowning in thirst for likes, views, and validation, the most radical position is genuine satiation, a complete lack of hunger for digital
I get it. You pour your soul onto the page, and it’s crushing when no one seems to care. That’s human. But if you’re not careful, the need for validat
Purpose, meaning and trust are the movers of things. Everything else is a consequence. Being authentic, sharing value, nurturing long lasting relati
This is how personal vision becomes shared reality. When you build from what feels deeply true to you, your perspective becomes a lens through which o
"The #1 best practice for thought leadership is having a genuine, falsifiable point of view that risks being wrong. Most "thought leaders" synthesize
"The gap: Most thought leadership frameworks focus on positioning (how to be seen) rather than generativity (how to produce genuinely new ideas). The
"The most effective thought leadership strategy is contrarian specificity: take a clear, defensible position that challenges conventional wisdom in yo
"Ideas that spread—whether firing neurons, viral memes, or galaxy formation—exist at the threshold between order and disorder. Too stable, nothing pro
LLMs have three new capabilities that change the nature of search: Intuitive leaps: LLMs can answer poorly written questions with spooky-accurate ans
Unlike vertical search aggregators, boutique search engines feel less like the Yellow Pages and more like texting your friends to ask for a recommenda
I am noticing how maxed out people’s mental bandwidth is these days- for every online creator the struggle is very real (subscription fatigue & co.)Ma
We have lost our ability to navigate by the stars, to identify edible plants in the wild, or to craft tools from raw materials. Yet among all these di
Your original thinking is your moat.People don’t follow writers for information (they can get that anywhere). They follow writers for interpretation.
Your original thinking is your moat.People don’t follow writers for information (they can get that anywhere). They follow writers for interpretation.
We don’t think *about* writing; we think *through* writing.
A good writer doesn't just think, and then write down what he thought, as a sort of transcript. A good writer will almost always discover new things i
The shiftSo what I am proposing is a need for a radical reframe of trustworthy AI in terms of virtue ethics, i.e. to focus on the ways that AI practit
Your original thinking is your moat.People don’t follow writers for information (they can get that anywhere). They follow writers for interpretation.
what corporations had branded as “artificial intelligence” was not property to be monetized but a commons to be cultivated - not a resource to be extr
The next frontier isn’t in how well you use software—it’s in how well you become it, encoding your best insights and shaping them into connection, cur
Generative AI lets organizations move from tacit, individual know-how to distributed, remixable expertise.
Build systems and cultures that embrace a tradition of criticism, remixing, and error correction.
what really moves the needle: how you encode, capture, and curate expertise — the contexts, mental models, and frameworks that allow your human creati
The hyperreal doesn’t mimic or imitate reality. It replaces reality altogether, making it nearly impossible for us to determine what is real, what isn
I say please and thank you, not because I believe it matters to him, but because it matters to me. If I am going to use natural English to communicate
Every phase of life can be shopped for at Costco. Where else can you purchase a wedding ring, a baby carrier, and a casket? It follows your own life s
when i'm tied up in consumption, creation is lost to me; i am no longer the writer, the creative, the poet, the artist, but the eater, the viewer, the
The shock we’re experiencing now can’t be summarized as present shock, which happens when we become blindly obsessed with the present moment. Nor is i
You could call all of these events surprising, but I’m not sure any of them could be convincingly labeled unexpected. Such is the paradox of our times
“What shocks me the most when i travel to the West is that even the new generations dread the future and display many of the symptoms associated with
"We'll know our disinformation program is complete when everything the American public believes is false." - William J. Casey, CIA Director (1981)
Friends are better than money. Almost anything that money can do, friends can do better. In so many ways, a friend with a boat is better than owning a
"School does offer children an opportunity to escape their homes and meet new friends. But, at the same time, this process indoctrinates children wit
Confessional art can be beautiful, and it can be terrible; either way, to love it only as a representation of what we already know is to deny it, and
Meanwhile, a fixation on honesty continues to pervade popular arts discourse, music included. Indie scenesters have historically been the ones to agit
When scientific progress destabilized religious authority and the lack of meaning found in a pure rational worldview revealed science’s limitations, m
