It’s about the same trap in professional life: doing the thing for years, getting more experienced, and staying stuck at the same level. You can work hard for a very long time without getting better—not because you’re lazy or untalented, but because you’re confusing practice with deliberate practice.
The founders who figure this out early will own the next decade. Everyone else will be optimizing landing pages for an audience that no longer exists.
And if there’s one thing that experience has taught me, it’s that very little results can be replicated, as much as we wish they could . You cannot lift someone else’s strategy, apply it line by line, and expect the exact same outcome, because outward growth is deeply shaped by many variables including timing, luck, platform shifts, your voice,... See more
Duration is the final filter. People chasing rewards leave when rewards dry up. Sustained obsession can’t be faked. If you do fake it long enough to become indistinguishable from someone who has it, you’re not faking anymore.
If effort is now diminished, if it can be hidden, and proof can or soon will be gamed too, if transparency itself can be performed — what’s left?
The only thing left that can’t be gamed is wanting something badly enough that it shows. Desire is the closest thing to proof of authenticity we have left.
If knowledge is causal, creative, and world-shaping, then we’re now in an era where what you know — and how expertly you encode and refine it — can literally shape the world (and beyond).