Entrepreneurship

It’s about the same trap in professional life: doing the thing for years, getting more experienced, and staying stuck at the same level. You can work hard for a very long time without getting better—not because you’re lazy or untalented, but because you’re confusing practice with deliberate practice.

If knowledge is causal, creative, and world-shaping, then we’re now in an era where what you know — and how expertly you encode and refine it — can literally shape the world (and beyond).

When we sing in the shower, we hardly expect applause. In fact, that would be awfully weird.

But online, when just about anyone might be clicking, watching or sharing, it’s disappointing to put your work into the world and hear nothing.

Nothing but a black hole that absorbs your best work and reflects nothing back.

And if that happens again and again,... See more

“Cultivating infinite devotion is the prerequisite for becoming great in any field.

The external rewards typically take so long to appear that the people who ultimately persist to success are the ones who cultivate their internal motivation to the point where the external rewards are just the cherry on top, not the core goal.

From the outside,

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“It matters where you get your dopamine. Get your dopamine from clarifying your ideas more than from their visibility.”

“I don’t know anything about business,” Ive demurs, but he abhors the current fascination with disruption. “I’m not interested in breaking things,” he says. “We have made a virtue out of destroying everything of value,” he says. “It’s associated with being successful and selling a company for money. But it’s too easy—in three weeks we could break... See more

Believe the same things you do

Want the same thing you want

Want to get there the same way you got there

Sell to the people who want the lifestyle you have because of the skills you developed and the process you used.