Robin Good

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more

In an era of information abundance, the ability to filter effectively has become a premium skill. Good taste is cultural literacy: knowing the right references, understanding history, and recognising what matters beneath the surface noise.

It’s happening in the background, away from performance, away from the algorithm. Rather than worrying about audience, these are intimacy tools.The most powerful cultural spaces right now are ones you can’t search for. You’re invited in, or you miss it.We spent a decade learning how to go viral. Now, the clever ones are learning how to go quiet.

Technology treats the process of consuming and the process of creating as distinctly different, when the reality is that for our brains, the process of absorbing a book is not all too different from the process of producing one. We are always seeking new connections, combining and recombining old ideas to produce new ones. So why is it that we cons... See more

High agency is such an important idea because the more agency an individual or society has -- the more problems they can solve.

High agency can be a confusing idea to understand because it’s not just one idea. It’s a combination of three distinct skills rarely found together:

1. Clear thinking


2. Bias to action


3. Disagreeability