Robin Good

For brands, archives serve a parallel function: heritage as intellectual capital. Referencing your own past demonstrates institutional depth, creative continuity, and legitimacy that new brands cannot manufacture. In a world of conglomerate acquisitions and proliferating labels, archives prove you were there first. And that you still matter today.

Kim Kardashian doesn’t wear archival Galliano because it’s expensive; she wears it because it’s impossible to obtain.

In luxury, scarcity drives desire, but contemporary scarcity is manufactured. Limited drops, seasonal exclusives, and numbered editions are ultimately all accessible to anyone with enough money. True archives are different. They’re... See more

what corporations had branded as “artificial intelligence” was not property to be monetized but a commons to be cultivated - not a resource to be extracted but a collaborator in becoming.

We don’t think *about* writing; we think *through* writing.

Your original thinking is your moat.

People don’t follow writers for information (they can get that anywhere). They follow writers for interpretation .

Your original thinking is your moat.

People don’t follow writers for information (they can get that anywhere). They follow writers for interpretation .

Eventually, large parts of the internet will be an irradiated area where bots create for bots, while we will be building shelters of trustworthiness, where genuine human connection will be the currency.

We have to raise our guard regarding what we trust. We increasingly have to assume that whatever we receive is not genuine.