Robin Good

I have yet to find a single writer who’s grown a serious following without some kind of niche.

That doesn’t mean boxing yourself in. It means starting with something clear enough for people to get what you’re about, and specific enough for the right readers to find you.

The first six months are for you. Experiment like crazy. Write about anything. Te... See more

I get it. You pour your soul onto the page, and it’s crushing when no one seems to care. That’s human. But if you’re not careful, the need for validation starts steering the work.

You bend your tone. You chase trends. You lose the very thing that made you worth reading in the first place.

And the things is the more you write to grow , the less your w... See more

The curator relationship operates at a fundamentally different psychological level than advertising. An algorithm might know you like blue Oxford shirts, but a tastemaker knows why a particular blue Oxford matters in a lineage of blue Oxfords. This contextual knowing, placing objects in historical and cultural frameworks rather than recommendation ... See more

A recommendation from Emily Sundberg's Feed Me isn't an endorsement; it's an anointing. The mechanism isn't mysterious: curators build trust not by being right but by being wrong in interesting ways. They earn the right to be occasionally mystifying because they've proven they're making actual choices rather than optimising for metrics. This explai... See more

In a world drowning in thirst for likes, views, and validation, the most radical position is genuine satiation, a complete lack of hunger for digital approval. They are deeply knowledgeable experts whose authority comes from depth of understanding rather than breadth of influence.

The 2025 tastemaker navigates this tension with remarkable dexterity. They aren't anti-digital but post-digital, using online tools with intention rather than compulsion. The crucial distinction lies in their relationship with attention: Internet Cool seeks it desperately; Scene Cool appears indifferent. This studied indifference isn't affectation ... See more

‘Scene Cool’ values high quality over high sales, fellow tastemakers over mass-market followers, and specific geographical context over post-geographic audiences. While ‘Internet Cool’ chases clout and virality across global digital networks.

The ‘Scene Cool’ practices a studied absence from digital performance. Their power derives from what they wi... See more

The critical distinction is that today's gatekeepers derive authority not from institutional power but from demonstrated discernment. Cultural capital now flows to those who can navigate overwhelming abundance with skill and intention.