Robin Good

You can curate any kind of experience you want through presentation alone.

organizing knowledge by concept can be a more powerful way to find what we're looking for

the need for curation over being force-fed the algorithm (and AI!) is going to bubble up in every area of creativity. The human touch remains a vital part of our lives.

V – Brand is an environment

Stop thinking of your brand as a profile picture and social media bio.

Brand is an environment where people come to transform.

Brand is the little world you are inviting others into.

So who survives?

First, creators who publish citable work . Newsletter writers who go deep on one thing. Analysts who publish original data. Technical writers who explain complex topics in a way that can be pulled apart and quoted. Agents like them because they produce high-signal content, and humans trust them because when an agent says “Carly... See more

The only way I’m reading something is if there’s an extremely strong trust signal — which basically means it’s been written or boosted by someone I’ve heard of. Otherwise my default position is scepticism.

In such an environment, making it as a “nobody” is nearly impossible.

Something is shifting in the influencer landscape. The era of the polished macro influencer, massive reach, aspirational aesthetics, transactional brand deals is giving way to something more interesting: micro influencers who own a specific cultural territory and speak with a genuine point of view. Substack is part of this shift. Audiences are... See more

In a world of infinite content, the creator who curates, who brings taste, context, and a lived point of view, becomes the person people trust to guide them.

Curation and taste are a cultural chicken and egg, each fuels the other in a virtuous cycle: curators apply their taste to what they select, and exposure to that curation, in turn, refines everyone else’s.