Robin Good

AI drives the cost of words to zero. The market floods. Consequently, the premium on Authenticity—on blood and bone—skyrockets. The web fills with synthetic noise. Curation becomes the only moat.

​We are not just fighting bad content. We are entering a new age where being human is no longer the default—it is a luxury product. The future belongs to... See more

To understand the role of a curator today, think of a sieve in a gold rush: the AI provides the massive pile of silt and sand (the data), but the curator's "taste" is the mesh that allows the worthless dirt to fall through while catching the rare, valuable nuggets of gold. Without the sieve, you just have a pile of dirt; with it, you have a... See more

Marsh lays out several prerequisites for the person curating a digital exhibition. First and foremost, they need a “willingness to engage with [their] content on a level deep enough to perceive its meaning and significance." Understanding the audience, including “what they would find interesting, valuable, or compelling," is also critical. Further,

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In an era of information abundance, the ability to filter effectively has become a premium skill. Good taste is cultural literacy: knowing the right references, understanding history, and recognising what matters beneath the surface noise.

Over the past year, working on a book on curation, I have interviewed more than 30 curators—art and conference curators, creative directors, Instagram influencers, radio hosts, coders, and genetic engineers—and all agreed that saying no is at the core of the curatorial ethos . Saying no defines what matters.

- Ability to change yourself & your mind

- Not taking things personally

- Not needing to prove you're right

- Careful selection of all relationships

- Staying calm

- Being alone without being lonely

- Being ok with being uncomfortable

- Thinking for oneself

Armed with a traditional film background, we faced a dilemma: shed the principles of our training to feed the algorithm's insatiable appetite for content, or hold fast to our ideals and risk missing out. Multiply output for likes and follows, or cultivate vision for something that seemed very distant, unpredictable, and way harder to reach. It was... See more