Robin Good

There will always be creators. But the ones who stand out in this era are also curators. People who filter their worldview so cleanly that you want to see through their eyes. People who make you feel sharper just by paying attention to what they pay attention to.

This bet—that domain-specific human expertise matters more than volume of human annotation—represents one theory of how to maintain quality in an increasingly synthetic information environment.

Trust, over time, confers authority — this is perhaps the more powerful direction of the relationship.

When someone is consistently credible, competent, and transparent, people begin to grant them informal authority that often exceeds their formal role. Think of the team member everyone actually goes to for decisions, regardless of org chart.

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When you first hear something, you sit with it and process it until it forms into something else. To select carefully, a part of an experience or desire and follow it. Then taking it as far as it can go. Expressing its place in your own internal reality.

This is the process of curation.

To understand is to enter into a relationship with people, with things, with ideas. AI can imitate the language of relationships, but it stands outside of them. Our task is to keep knowledge alive by remaining in conversation with the world that gives it meaning.

The brands winning now have stopped shouting into cameras. They’re curating taste universes. They show art influencing their design. Music the brand appreciates. Books that inform their thinking. Collaborators, artists, designers, activists whose work aligns with their sensibility. Cultural references shaping their aesthetic.

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The "Writing Like You Talk" Principle: For curators and creators, building a connection and trust with an audience involves writing in a conversational tone, which mirrors the way people talk in their own heads, making the information feel more personal and credible