Robin Good

The sommelier isn’t in the wine business. He’s in the curation business. More specifically, he’s in the status signalling business. Somehow, in a worl

In an attention-scarce and knowledge-abundant economy, we’re increasingly buying signals, not inherent expertise. Harvard and Stanford sell signals. I

So while AI can give you ten plausible answers, the final step - which one feels right - still belongs to someone you trust. That trust doesn’t come f

While it’s probably one of the corniest things I’ll ever write in this column, I’ve come to believe that developing taste is not so unlike going to th

When your life genuinely interests you, everything shifts. You stop performing. You stop seeking constant reassurance. You become someone who exists f

Stuart Evans