Robin Good

We're living through transformation so rapid that yesterday's breakthrough becomes today's infrastructure becomes tomorrow's archaeological curiosity becomes next week's "remember when" meme.

Social media platforms face a structural contradiction that current valuations do not adequately price. Their business model requires maximizing engagement. The research demonstrates that engagement-optimized content degrades both the AI systems trained on it and the humans consuming it.

When we step into the conversational paradigm, our job is no longer to be an Expert, monologuing in a way that conveys our Unimpeachable Authority. It's not to Create Content that competes for mindshare in the attention marketplace. Our job is to notice what stirs our spirit a little bit, piques our curiosity, and then breathe life into it through... See more

A recommendation from Emily Sundberg's Feed Me isn't an endorsement; it's an anointing. The mechanism isn't mysterious: curators build trust not by being right but by being wrong in interesting ways. They earn the right to be occasionally mystifying because they've proven they're making actual choices rather than optimising for metrics. This... See more

“Everything we come into contact with has the potential to influence our taste. So the art of living well includes the art of feeding your input stream.” — Rick Rubin

It’s how you build with the same pieces that everyone else has; this is what makes you unique.

Good luck finding your coat; the house keeps rearranging itself. If your head's spinning, good. Spin with purpose

The shift isn’t just about the aesthetic, it’s structural. As loneliness become endemic and public life becomes performative, people seek spaces with intention, coherence, and shared values. Curators, whether they’re running book clubs, shaping playlists, hosting salons, or steering micro-communities, they are steeping into a vacuum left by... See more