Robin Good

The web is no longer primarily human-generated text created for human readers; it is increasingly AI-generated text created for algorithmic amplification, mixed with human-generated text optimized for the same algorithmic reward functions.

As AI systems train on this degraded corpus, they learn to reproduce its characteristics—shallow reasoning,... See more

V – Brand is an environment

Stop thinking of your brand as a profile picture and social media bio.

Brand is an environment where people come to transform.

Brand is the little world you are inviting others into.

Duration is the final filter. People chasing rewards leave when rewards dry up. Sustained obsession can’t be faked. If you do fake it long enough to become indistinguishable from someone who has it, you’re not faking anymore.

"School does offer children an opportunity to escape their homes and meet new friends.

But, at the same time, this process indoctrinates children with the idea that they should select their friends from among those with whom they are put together.

Providing the young from their earliest age with invitations to meet, evaluate, and seek out others

... See more

In the age of content over-abundance, information by itself - a link, a pointer, a recommendation to check out something - is merely fuel in a tank. Ignitable but useless if not inside an engine.

Same for information. Without strong context it is basically worthless. Unusable by human beings.

Curating knowledge infrastructures is the way through... See more

In a world where algorithms optimise, predict, and personalise, genuine unpredictability becomes scarcer. And as a result, human taste - slow, embodied, context-dependent, and stubbornly imperfect - becomes all the more valuable.

our digital environments have turned us all into curators. Not just of aesthetics, but of inputs. What we consume, what we follow, what we amplify—it all becomes a mirror of how we think.