Curation
The art of creating value by providing context and meaning to apparently disconnected information bits
Robin Good and
Curation
“When content is infinite, curation becomes the ultimate luxury good.”
Source: Sarah Johnson - The Akin Changemaker Report 2025
Algorithmic mediocrity has triggered a renaissance of human discernment, with consumers seeking trusted curators, insider communities, and editorial voices that offer genuine discovery.
Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more
Sarah Johnson • Issue 007: The Curation Renaissance
In an era of information abundance, the ability to filter effectively has become a premium skill. Good taste is cultural literacy: knowing the right references, understanding history, and recognising what matters beneath the surface noise.
Issue 007: The Curation Renaissance
Technology treats the process of consuming and the process of creating as distinctly different, when the reality is that for our brains, the process of absorbing a book is not all too different from the process of producing one. We are always seeking new connections, combining and recombining old ideas to produce new ones. So why is it that we cons... See more
Sari Azout • Things I'm Thinking About
Curation as a bridge
Robin Good
substack.com
AI can generate a thousand articles while I drink my morning coffee. But it can't tell me which ones matter. It can't feel the resonance of a perfect sentence or know why a particular image stops me in my tracks.
That's what I do now. I collect resonance. Not information - we're drowning in that - but the stuff that makes my soul hum at a different
... See moreLooking for the source of this content. Who wrote it and where was it first published?
Curation provides value even to the most mundane objects value by connecting them with a point of view, with a perspective or purpose that makes them stand out in the chaotic, unorganized tsunami of superficial published content.