Curation

Curation is an act of illuminating [something that is not us].

“Content curation... enables brands to create an environment that people continually return to as a knowledge resource on a particular topic or issue. In doing so, brands set themselves up as an authority, but more importantly, an impartial authority – by not just profiling their own content or views. This is a great way to diffuse the sense of... See more

Curation has historically emerged at moments when institutions failed to provide coherence. Salons rose when the Church and monarchy lost epistemic control; DJs rose when record labels could no longer define taste; curators rise today because algorithms are riddled with decision fatigue, influencers are intrinsic to their own needs, and the... See more

everyone wants to be the plug now. The source. The moodboard in human form.

Curation is the new credibility.

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more

In this new model, the creator acts less as a source of information and more as a navigator – absorbing the cognitive burden of sorting and interpreting so the audience is relieved of it. Over time, these repeated acts of selection can accumulate into authority.

But that only occurs when the selections reflect discernible taste, alignment and a... See more

Lessons for Managing Today's Overwhelm:

History shows that successful adaptation requires taking active control of information filters rather than passively accepting them. Just as Renaissance scholars developed personal commonplace books to organize knowledge, and early internet users created bookmarking systems before Google dominated search, we... See more