Curation
The art of creating value by providing context and meaning to apparently disconnected information bits
Robin Good and
Curation
"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015
Abhishek Maran • The Traditional Two-Sided Marketplace is Dead
Marsh lays out several prerequisites for the person curating a digital exhibition. First and foremost, they need a “willingness to engage with [their] content on a level deep enough to perceive its meaning and significance." Understanding the audience, including “what they would find interesting, valuable, or compelling," is also critical. Further,... See more
Deep Synergy
Curating requires:
1. knowing deeply what’s being curated
2. understanding who you are curating for
3. intentionality and creativity
Over the past year, working on a book on curation, I have interviewed more than 30 curators—art and conference curators, creative directors, Instagram influencers, radio hosts, coders, and genetic engineers—and all agreed that saying no is at the core of the curatorial ethos . Saying no defines what matters.
Can We Still Curate This World?
There is an extreme kind of philosophical skepticism – dating back to the ancient Greek Pyrrho – that there is no such thing as “truth” or the answer. We have only interpretations.
Into the brave and reckless hearts of explorers
The value of curation is in the interpretation for an audience
…curators; like a museum curator pulling works together for an exhibition, they organize the avalanche of online content into something coherent and comprehensible, restoring missing context and building narratives. They highlight valuable things that we less-expert Internet surfers are likely to miss.
Kyle Chayka
The reason we’re so increasingly intolerant of long articles and why we skim them, why we skip forward even in a short video that reduces a 300-page book into a three-minute animation — even in that we skip forward — is that we’ve been infected with this kind of pathological impatience that makes us want to have the knowledge but not do the work of... See more
Maria Popova • Maria Popova — Cartographer of Meaning in a Digital Age
For brands, archives serve a parallel function: heritage as intellectual capital. Referencing your own past demonstrates institutional depth, creative continuity, and legitimacy that new brands cannot manufacture. In a world of conglomerate acquisitions and proliferating labels, archives prove you were there first. And that you still matter today.
Why Fashion Is Obsessed With Archives
It’s how you build with the same pieces that everyone else has; this is what makes you unique.
How to become dangerously articulate
The richest insights are found in overlooked sources and connections that are beyond the reach of the internet and the incentives of its curatorial algorithms. My inspiration comes from unexpected places: the yellowed pages of out-of-print software books, modern science fiction essays, the writings of early religious leaders, and unique items in... See more