Curation

The ingredients of ‘good’ curation

I think great curation comes down to five key elements that span the processes of searching, selection and contextualizing:

1. Preservation: Caring for, reviving or resurfacing things that might otherwise be lost or forgotten in archives or streams.


2. Connection: Inspiring moments of surprise –, “I didn’t think of

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Algorithms reward instant gratification, though your audience may prefer more depth and insights.

To stay visible, focus on synthesizing without losing depth.

not letting algorithms decide what deserves your attention. If you want to feel creatively and intellectually alive, stop mindlessly consuming the internet and start mindfully curating it. You need a space away from social media's compulsive rhythm, where your ideas can grow at their own pace

So when we wonder where all the websites have gone, know it’s the curators we’re nostalgic for because the curators showed us the best the web had to offer once upon a time. And the curators— the tenders, aggregators, collectors, and connectors— can bring us back to something better. Because it’s still out there, we just have to find it.

Here’s the... See more

To thrive in a future dominated by generative AI, individuals and organizations must prioritize the development of curation skills. This involves investing in training and education that emphasizes critical thinking, industry expertise, and communication.

What we need is more support for the act of curation itself: Not just paying online creators for their content, but paying curators, sustaining the people who find what you like.

less noise, more depth. Less content, more context.

Because in a world where everything is available, the real value is knowing what actually matters.

For brands, archives serve a parallel function: heritage as intellectual capital. Referencing your own past demonstrates institutional depth, creative continuity, and legitimacy that new brands cannot manufacture. In a world of conglomerate acquisitions and proliferating labels, archives prove you were there first. And that you still matter today.