Curation
The art of creating value by providing context and meaning to apparently disconnected information bits
Robin Good and
Curation
curation is not just about collecting; it’s about connecting the dots.
The curator relationship operates at a fundamentally different psychological level than advertising. An algorithm might know you like blue Oxford shirts, but a tastemaker knows why a particular blue Oxford matters in a lineage of blue Oxfords. This contextual knowing, placing objects in historical and cultural frameworks rather than recommendation ... See more
Sarah Johnson • Issue 007: The Curation Renaissance
As information volume and complexity grew, simply keeping pace became a specialized profession. In other words, information specialists who do nothing but track developments in more and more narrow domains emerge.
Michael Simmons • Information Singularity: What Happens When Even AI Experts Can't Keep Up With AI
If search giants aren't interested in, well, search, I suppose it's time to look elsewhere for answers online. Share sources you trust, curate sources of information on what's important to you and dive back into specific URLs over general queries.
Search is dead — long live curation
the critical skill of the future isn’t generating new ideas but curating those developed by generative AI. The role of idea curators will be crucial in discerning the most promising concepts, refining them to enhance their viability, and then promoting them to gain widespread acceptance.
In the Age of AI, Idea Curation Will Eclipse Creation
Thomas P. Campbell: Weaving narratives in museum galleries
ted.com
Curating = Unpacking for a General Audience
Thomas B. Campbell, Director of the Metropolitan Museum of Art in New York, shares in this TED video, his journey to become a respected museum curator, and the valuable discoveries and insights realized along the way.
This passage, in particular, struck with me louder than a thousand words:
"We live in an age of ubiquitous information, and sort of "just add water" expertise, but there's nothing that compares with the presentation of significant objects in a well-told narrative... what the curator does, the interpretation of a complex, esoteric subject, in a way that retains the integrity of the subject, that makes it -- unpacks it for a general audience."
Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more