Curation

For brands, archives serve a parallel function: heritage as intellectual capital. Referencing your own past demonstrates institutional depth, creative continuity, and legitimacy that new brands cannot manufacture. In a world of conglomerate acquisitions and proliferating labels, archives prove you were there first. And that you still matter today.

But why has the concept of curation risen to such prominence beyond the museum, and why now? For Steven Rosenbaum, curation “addresses two parallel trends: the explosive growth in data, and our need to be able to find information in coherent, reasonably contextual groupings” (Rosenbaum, 2011, 5). This latter need, to be able to find information,... See more

Software has eaten the world, and now it’s a commodity. It’s not about the technology anymore. The era of the engineer has ended; the era of the curator has begun.

Curation is an act of illuminating [something that is not us].

1. Human-curated Content - Viewers are embracing human-curated content recommendations to mitigate the shortcomings of algorithm-based suggestions.

2. AI-human Collaboration - The blending of human insight with algorithmic efficiency is emerging as a trend in enhancing user content experiences.

3. Personalized Content Discovery - Offering unique and... See more

as the amount of slop increases — whether human or AI generated — the difficulty in finding the right stuff to read is only increasing

The curator of the digital world is positioned as mediator and tastemaker, using content created elsewhere as raw material for the making of meaning.