Curation

All curation grows until it requires search, and all search grows until it requires curation.

you have never had an original thought.

and you never will.

but this is not an insult. it’s a gift.

the mind is a collector, a curator, a weaver of threads that existed before you.

your originality is not in what you think, but in how you combine, twist, and breathe life into what has already been known.

you are an instrument, not a source .

play... See more

For brands, archives serve a parallel function: heritage as intellectual capital. Referencing your own past demonstrates institutional depth, creative continuity, and legitimacy that new brands cannot manufacture. In a world of conglomerate acquisitions and proliferating labels, archives prove you were there first. And that you still matter today.

In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.

According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and... See more

Who are they?

They seek out the hidden gems, the overlooked treasures, and the paths less traveled, saving you from the endless noise of mainstream repetition.

They are the ones who:

• dare to question , to explore.


• are moved by a sincere desire to bring back discovery and new meaning.


• ignite the spark of curiosity that modern convenience and

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So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they... See more

Curiosity creates the inquiry.

Knowledge populates the options.

Curation filters the right ones through.

Judgment makes the final call.

When knowledge becomes abundant, value migrates to the functions that exist upstream and downstream from it: framing the inquiry and acting on the output.

In this new architecture, curiosity, curation, and judgment... See more

Sommeliers emerged as luxury goods in a world where the product (wine) was getting commoditized, and curation was the new differentiator. That’s exactly where jobs are headed.