Product with Attitude
@productattitude
Product with Attitude
The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
This sort of rejection isn’t helpful because it doesn’t teach you anything. Hard pitching gives binary feedback: you either nailed it or you didn't. That’s okay when you’re making fine adjustments (tweak this feature) but bad for bigger questions (does anybody care at all about what I’m doing). Ask learning questions which pass The Mom Test. Then c
... See moreRob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rule of thumb: Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
I’ve worked in tech long enough to know when a product isn’t designed for delight, but for addiction, long enough to be suspicious of anything that feels ‘‘too fun to quit’’, and long enough to develop a strong belief that ethical tech doesn't exploit humans, it enhances their life.
Product Lost by @hipcityreg | Reggie James | Substack
hipcityreg.substack.com
Product demo(s) grounded in product's key messages
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Ethics are the act of implementation of the agreed moral code.
