Product Management
Product managers bring the business context—they help teams ensure that the products they are building are viable for the business. They ensure that the business that supports the product will survive over time, allowing the team to further satisfy customers’ needs. Designers bring visual, interactive, and systems-design chops that help to ensure t
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
The job of a product manager is to marshal the resources of their team to drive business value. Your team will be given problems (e.g. grow adoption of a product, reduce churn of a service, increase conversion of a flow), and your responsibility will be to guide your team to make it less of a problem. A strategy, paired with a clear vision, is esse... See more
Lenny Rachitsky • How to Get Into Product Management (And Thrive) ✨
Product management is a career, not just a role you play on a team. The product manager deeply understands both the business and the customer to identify the right opportunities to produce value. They are responsible for synthesizing multiple pieces of data, including user analytics, customer feedback, market research, and stakeholder opinions, and... See more
Melissa Perri • Escaping the Build Trap: How Effective Product Management Creates Real Value
When Alan Cooper introduced personas back in the 90s, they were groundbreaking. They gave teams a shared language to understand their users.
But that was before:
Massive behavioral datasets
Real-time user segmentation
AI-powered pattern recognition
Dynamic feedback loops
Today, personas don’t capture reality, they capture our fondness for simpler times.
... See moreProduct demo(s) grounded in product's key messages
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
This sort of rejection isn’t helpful because it doesn’t teach you anything. Hard pitching gives binary feedback: you either nailed it or you didn't. That’s okay when you’re making fine adjustments (tweak this feature) but bad for bigger questions (does anybody care at all about what I’m doing). Ask learning questions which pass The Mom Test. Then c
... See moreRob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Every time you talk to someone, you should be asking at least one question which has the potential to destroy your currently imagined business.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Rule of thumb: Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.