Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

“Which of these opportunities affects the most customers?” and “the most often?” We can and should make rough estimates here.

Instead, you’ll compare and contrast the set of parent opportunities against each other.

Focusing on one opportunity at a time allows the trio to explore multiple solutions

“Which of these customer needs is most important for us to address right now?”

value every sprint. We create customer value by addressing unmet needs, resolving pain points, and satisfying desires.

When we disagree, we engage in fruitless opinion battles.

mindset requires that we deliver

We forget to ask, “How else might we solve this problem?”

I believe continuous interviewing is a keystone habit for continuous discovery. Of all the habits in this book, if you are looking for one place to get started, this is it.