Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Choosing an output as an…

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The success of pre-mortems, however, hinges on one key factor—phrasing the question as if the outcome is certain. In our case, that means we have to consider that the product or service did fail, not that it might fail.

Our goal with continuous discovery is to infuse those daily decisions with as much customer input as possible. If teams are only engaging with customers on a monthly basis, they are making a…

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The fifth mindset encourages you to don your scientific-thinking hat. Many of us may not have scientific training, but, to do discovery well, we need to learn to think like scientists…

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Avoid These Common…

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Generating too many variations of the same idea.

Interviewing only when you think you need it.

Capturing feelings as opportunities. When a customer expresses emotion in an interview, it’s usually a strong signal that an opportunity is lurking nearby. However, don’t capture the feeling itself as the opportunity. Instead, look for the cause of the feeling. When we capture opportunities like “I’m frustrated” or “I’m overwhelmed,” we limit how w

Post-mortems are after-project reviews where participants assess what went wrong and what could have gone better. Sprint retrospectives are a type of post-mortem. Pre-mortems, on the other hand, happen at the start of the project and are designed to suss out what could go wrong in the future.

Finding the right story question can be challenging. The scope of the story that you’ll want to elicit will change throughout your discovery process. For example, if you work at a streaming-entertainment company and you are trying to increase viewer engagement, you might ask, “Tell me about the last time you watched our streaming-entertainment serv