Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

I believe continuous interviewing is a keystone habit for continuous discovery. Of all the habits in this book, if you are looking for one place to get started, this is it.

This is why a weekly touchpoint with customers is a key part of the definition of continuous discovery

The escalation of commitment46 is a bias in which the more we invest in an idea, the more committed we become to that idea.

Incubation occurs when your brain continues to consider a problem even after you’ve stopped consciously thinking about it.

four rules for brainstorming. One, focus on quantity. In other words, generate as many ideas as you can. Two, defer judgment, and separate idea generation from idea evaluation. Three, welcome unusual ideas. And four, combine and improve ideas.

wisdom is finding the right balance between having confidence in what you know and leaving enough room for doubt in case you are wrong.

Our job is to address customer opportunities that drive our desired outcome.

our job is not to address every customer opportunity.

specific, measurable, achievable, relevant, and time-bound (S.M.A.R.T.)