Product Management
The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
This sort of rejection isn’t helpful because it doesn’t teach you anything. Hard pitching gives binary feedback: you either nailed it or you didn't. That’s okay when you’re making fine adjustments (tweak this feature) but bad for bigger questions (does anybody care at all about what I’m doing). Ask learning questions which pass The Mom Test. Then
... See moreRob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
I’ve worked in tech long enough to know when a product isn’t designed for delight, but for addiction, long enough to be suspicious of anything that feels ‘‘too fun to quit’’, and long enough to develop a strong belief that ethical tech doesn't exploit humans, it enhances their life.
Source: Product With Attitude
Product demo(s) grounded in product's key messages
Martina Lauchengco • Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
Source: Product with Attitude
Founders, here's what you need to know about product launches in 2025
Knowing that key players tend to set the scene for the rest of the industry, it’s time to unpack what that actually means: these releases reset expectations for all users, including yours:
Developers expect the ability to build on top - again and again - as standard
Learners
When Alan Cooper introduced personas back in the 90s, they were groundbreaking. They gave teams a shared language to understand their users.
But that was before:
Massive behavioral datasets
Real-time user segmentation
AI-powered pattern recognition
Dynamic feedback loops
Today, personas don’t capture reality, they capture our fondness for simpler times.
... See moreRule of thumb: Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.