Product Management
The Mom Test: Talk about their life instead of your idea Ask about specifics in the past instead of generics or opinions about the future Talk less and listen more
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Every time you talk to someone, you should be asking at least one question which has the potential to destroy your currently imagined business.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Source: Product with Attitude
The Mom Test is a set of simple rules for crafting good questions that even your mom can't lie to you about.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Product managers bring the business context—they help teams ensure that the products they are building are viable for the business. They ensure that the business that supports the product will survive over time, allowing the team to further satisfy customers’ needs. Designers bring visual, interactive, and systems-design chops that help to ensure t
... See moreTeresa Torres • Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value
Rule of thumb: Learning about a customer and their problems works better as a quick and casual chat than a long, formal meeting.
Rob Fitzpatrick • The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you
Product demo(s) grounded in product's key messages