Perzen Patel
@perzen
I want to take you beyond butter chicken. Indian food advocate, small biz owner and story-teller by passion. Communications professional and writer by trade. Mom to two boys with 1,000,000 questions daily 24/7.
Perzen Patel
perzen.substack.com
"The shortest answer is doing the thing." - Ernest Hemingway
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
Stop talking about the thing. Stop asking about the thing. Stop gathering more information about the thing.
Just do the thing.
There’s a quote from Denise Lee Yohn that we really like—“Great brands are idea led AND consumer informed.” They don’t just push new ideas out there, nor do they just ask customers what they want. They do both—pioneering new ideas, and then working hard to understand how those ideas are being experienced and received in everyday situations.
How do you become a 100-year company?
Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy?
Taste is a double-edged sword. Because it is ephemeral, you’re untouchable if you have it. Competitors won’t be able to copy it—what is there to copy?
Evan Armstrong • The Art of Scaling Taste
I write like the 12 dollar desk salad, the bar that packs 20 grams of protein and plastic into one 200-calorie brick. But good writing, like a good meal, needs fat. It should indulge readers, is meant to be chewed and enjoyed, affording a generous escape from the prosaic and mundane.
Jasmine Sun • 🌻 Audience of One
Detail makes writing come to life
The missing pillar in health is breath. It all starts there.
James Nestor • Breath: The New Science of a Lost Art
Cultivating a long attention span
Whatever he’s doing right now, that’s the most important thing. So I encourage him to keep doing it as long as possible. I never say, “Come on! Let’s go!”
We’ll go to the beach or forest, and make things with sticks and sand for half a day before he’s ready to switch.
Other families come to the playground for twent... See more
Whatever he’s doing right now, that’s the most important thing. So I encourage him to keep doing it as long as possible. I never say, “Come on! Let’s go!”
We’ll go to the beach or forest, and make things with sticks and sand for half a day before he’s ready to switch.
Other families come to the playground for twent... See more
Derek Sivers • Parenting : Who is it really for?
“Our only goal when we started was to make anything we wanted and only what we wanted.”
Evan Armstrong • The Art of Scaling Taste
The problem isn’t that you’re not working fast enough. It’s that your expectations were never realistic to begin with….
Whether you are troubleshooting a technical issue, hiring to grow your team, or planning a party…
Everything takes longer than you think.
Why does this matter?
Because every day, we have to estimate how long things will take.
If
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