Erikc Perez-Perez

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SOULMATE• 6
Erikc Perez-Perez

Love is a temporary madness; it erupts like volcanoes and then subsides. And when it subsides you have to make a decision. You have to work out whethe

Someone asked me what I think romantic love is, and this is what I said: I think all of us have a deeply embedded, loving, trance-like state of being

Love is a form of unilateral disarmament: an instinctual willingness for vulnerability that overwhelms our surface defences and at the same time, rids

Luke Burgis - The One and the Ninety-Nine• 9
Erikc Perez-Perez
Building something new• 11
Erikc Perez-Perez

Somesuch was founded in 2010 on a wing and a prayer. And a credit card. Somesuch is not a proper word. It carries no meaning. But it is sibilant and n

Great Landing Page Copy is a little corner of the internet to find great landing page copywriting examples.

On the delusion that life will one day magically become perfect• 14

Success isn't won in a lottery. Neither is happiness. Neither is wealth. They're earned over decades through hard work. Sure, it can happen to a fraction of the population, but odds are it won't happen to you. And for some reason many people never recognize this, or recognize it too late.

Erikc Perez-Perez

Man lives by time. Inventing the future has been his favorite game of escape. We think that changes in ourselves can come about in time, that order in

It turns out my really big problem was thinking I might one day get rid of all my problems, when the truth is that there's no escaping the mucky, malo

“— you know, I've either had a family, a job, something has always been in the way but now I've sold my house, I've found this place, a large studio,

Not using a phone taught me what a phone is really for. It’s not for communicating with other people, getting directions, reading articles, looking at

fulfillment• 4
Erikc Perez-Perez

Expected elation. Society has built a world that defines what's appealing and what's not. What success should look like. I spent years chasing this id

That narrative of elusive satisfaction isn’t just something we’re repeatedly being told; it is a story we’re literally buying into all the time.

wholeness isn’t something we acquire by stacking achievements or checking boxes or acquiring products or consumer goods. And I worry about this becaus

Having 'potential' in your mind, feels better than failure in reality. This ego-cushion prevents millions from creating their life's work. Once you fe

ov //on creatives• 3
Erikc Perez-Perez

The Creator Economy is creativity in single-player mode. Every creator for themselves.A metalabel is creativity in multiplayer mode. A model for colla

But the truth of the Creator Economy myth has become clear: billion-dollar platforms turning people into content factories and offering little in the

purpose• 46
Prashanth Narayan

when someone tells me to keep writing, it feels like a command to keep living.

“What should I do with my life?!?!” Here is what I wish I’d known every time I felt lost. TOP TIP: Don’t try to figure it out all on your own. That’

ov //my thoughts• 28
Erikc Perez-Perez

What if the purpose of life is to find love, and then keep it alive??

The idea of a media consumption diet - it should be structured just like a nutritional diet - part people around you, what you watch, where you go, ho

One thing is having taste, curation. Another thing is getting others to see that your taste is good and the things you highlight have value. That’s di

You need to define a dream, a future, a life, with your significant other that’s WORTH building towards, that’s worth making sacrifices for, that make

Branding• 132

insights on the art and science of crafting a brand

Mike Renaud

We were going to create a brand to serve people, not advertise to them.

On being a writer• 1
Erikc Perez-Perez

"I cannot find any patience for those people who believe that you start writing when you sit down at your desk and pick up your pen and finish writing

the start of an idea• 70

starting well, the beginning of a project, that kind of stuff

sari

Sometimes, You Have To Say No To Your Friends To Say Yes To Your Work When asked, Lin-Manuel Miranda says Wait For It is the best song he’s ever writ

when making things becomes frictionless, starting stops meaning anything.

tending the mind• 2
Erikc Perez-Perez

“You pile up associations the way you pile up bricks. Memory itself is a form of architecture.”

how to be• 43
Erikc Perez-Perez

I aspire to Isak Dinesen’s way: work a little every day, without hope and without despair. What a way to live! To make! To be!

Practice the “dream behind the complaint” technique: When you catch yourself complaining, use it as an opportunity to uncover what you truly desire. E

For the educated and ambitious, the two most obvious templates for how to live are:Become a high-achieving professional—especially in law or finance (

Creating an inner sanctum of quiet strength is easier said than done. This is about forcing yourself to be strong when you want to be hysterical. Your

going slow• 135

calmness is a superpower and why we need to slow the fuck down.

Keely Adler

“Life is always winking at us, calling our attention to the beauty hidden in plain sight. Why do we so often miss what’s right in front of us, lost in

The writer Ted Chiang was once asked in an interview if he ever considered publishing more frequently. Chiang, one of the greatest living fiction writ

ASAP: As SLOW as Possible When to Take the Long Road in a Shortcut WorldWhen to Take the Long Road in a Shortcut WorldWhen

Desire• 12
Prashanth Narayan

Expected elation. Society has built a world that defines what's appealing and what's not. What success should look like. I spent years chasing this id

What impresses you? Why? Money? Cars? Fitness? Abilities? Intelligence? Influence? I often find myself feeling impressed by something and desiring it,

“The modern man is always claiming a self-sufficiency which he is unable to achieve. He constantly compares himself with other people and, afraid that

What is your relationship to objects and their connection with desire?

storytelling• 89

exploring the art of storytelling

Sixian

It takes yesterday’s trends, remixes them with today’s keywords, and spits out tomorrow’s mediocrity. It’s not thinking. It’s rehashing. Recursively,

We must choose the “longest way round” because meaning is neither fast nor viral nor optimized.It’s made. Slowly. Painfully. Honestly.By humans.

But what felt new was the speed and violence with which language now manifests markets. I’d sit in meetings as a single phrase “AI-native vertical Saa

The AI moment sharpens all of this because it changes the scarcity. As is well discussed, the precise selection and careful arrangement of words becom

observations• 19
Erikc Perez-Perez

As you become an adult, you realize that things around you weren't just always there; people made them happen. But only recently have I started to int

I didn't like myself very much. So I became somebody else.

Expected elation. Society has built a world that defines what's appealing and what's not. What success should look like. I spent years chasing this id

on art• 1
Erikc Perez-Perez
success• 57
Prashanth Narayan

most of success comes from doing the mundane and often distasteful stuff, like identifying and dealing with problems and pushing hard over a long time

Viktor Frankl wrote dozens of books, but only one,  Man’s Search For Meaning,  was not aimed at commercial success. Frankl wrote  Man’s Search For Mea

How to Be Successful

Winston Churchill hit the nail on the head when he said, “Success consists of going from failure to failure without loss of enthusiasm.”

Freedom• 13

musings on freedom

sari

My old definition was "freedom to." Freedom to do anything I want. Freedom to do whatever I feel like, whenever I feel like. Now, the freedom I'm look

“To be free of all authority, of your own and that of another, is to die to everything of yesterday, so that your mind is always fresh, always young,