Nicole Barton

10: Add a consequence in the hookNot “Day 1 building my company”Try “I quit a six figure job and I have 90 days to make this work”Risk is the best retention strategy on earth9: Volume creates breakthroughsIf he started over, he would post 3x a dayQuantity is not the enemy, randomness isStop chasing overproduced perfection8: Ride someone else’s... See more

Meta’s users have demonstrably gravitated to content over connection. The posttrial brief cites a 2023 experiment to determine what most engages Facebook users. Upon increasing “friend-original” content in users’ feeds by 20%, the company reported that users began spending less time on the app. When Meta took the opposite tact, however, serving... See more

Anti-AI content from brands overperformed

My favorite post format this quarter was brands poking fun at the fact that they don’t use AI. It worked. Chili’s kicked off the trend, with NYC Ferry and CAVA also having fun with it. My favorite anti-AI post this quarter goes to Merriam-Webster though. This video has 20M views on Twitter alone. “There’s... See more

Tina