Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.

All that is to say: AI can't generate good taste, but it can help you transform the raw material of your taste into something beautiful.

Imagine starting every project with the clay of humanity's accumulated knowledge at your fingertips, waiting for you to mold it to your liking?

First, you need to cultivate a deeper relationship with your gut. The more our world becomes measurable and quantifiable, the more we need spaces that preserve what can't be measured—the hunches we can't explain, the patterns we feel but can't prove. A jazz musician knows when to break rules in ways no theory explains. A good copywriter can feel... See more

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible

Curiosity is a better compass than cynicism—it shifts from defending your territory to exploring what's possible

Taste isn't some mysterious gift bestowed at birth—it's simply what happens when you pay close attention to what moves you.

A good copywriter can feel what words will land without having a single data point to prove it.

urban wandering in the style of Walter Benjamin