IIZZA
@iizza
IIZZA
strategy has to move. Out of the agency, into the organisation. Not as a visitor with a deck, but as embedded intelligence. The slow, patient, political work of understanding a place well enough to actually help it. This isn’t strategy as we’ve known it. It’s something closer to organisational anthropology - with the mandate to change things.
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. I
Culture just bends toward whoever shows up. This should empower and motivate us as much as terrify us.
Matt Klein • Lessons From My Grandma Inventing DoorDash
Discussing the diminishing returns of virality and the strategic pivot towards building long-term value with smaller, engaged audiences.
TRANSCRIPT
And so we are certainly evaluating, like, what do we want from the work that we put out now? And what is the scale of the relationship with an audience that that work is going to have?
I actually believe that it will be very cool to spend the next three, five, maybe even 10 years engaging with much smaller audiences. It's going to take a lot of
... See moreRefined taste is a form of social currency. When you can discourse knowledgeably about single-origin chocolate or Japanese denim, you're signaling membership in a particular, educated, cultured, upper-middle-class tribe. You're demonstrating that you have the leisure time to develop these refined preferences, the disposable income to indulge them,... See more
Don't Become a Connoisseur.
Today, taste is less about fixed aesthetics and more about an ability to edit, contextualize, and give meaning in a culture of infinite choice,” says Phillips
all my thoughts on living life in seasons, relate to the simple joy and contentment of being able to follow your feelings in your day to day life without the pressure to be doing something else. To give in to inspiration or momentum or a feeling of aliveness is all the same: it means having the freedom to pursue what your heart most wants to pursue... See more