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Agency will come from curiosity, questioning and

understanding

— not removal, ignorance, or denial.

What we need is realistic

digital and media literacy from frank confrontations and discussion.

nstead of pointing out, “What tech is doing to us...” what if we asked, “What are we doing to

ourselves

?”

I am however interested in adaptation and resilience over rejection and denial.

What if unplugging

is the running away

?

What exactly makes cave paintings, art galleries, newspapers or bulletin boards acceptable forms of social media and how do we distinguish good vs. bad, and healthy vs. unhealthy? Is it algorithmic rankings geared toward engagement, no age minimums, endless feeds, abundance of metrics, growth-for-growth-sake business models, or something else? Pick... See more

strategy has to move. Out of the agency, into the organisation. Not as a visitor with a deck, but as embedded intelligence. The slow, patient, political work of understanding a place well enough to actually help it. This isn’t strategy as we’ve known it. It’s something closer to organisational anthropology - with the mandate to change things.

The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. I