Scroll Report

Negative Personal Experiences Decline by 39% Among Reddit Users from 2023 to 2025

We first examine whether Reddit users had “personally witnessed or experienced something that affected them negatively” in the 28 days prior to completing the survey, one of the two overarching negative experiences questions we ask survey respondents. Reddit’s share o... See more

The creator economy is now a multi-billion-pound sector, with estimates placing its value at over £200 billion in 2025.

But while the early years rewarded relatability, mass appeal, and a good editing style, we’re now entering a phase where value creation looks very different. The creators gaining traction now are the ones who deliver something dee... See more

As of 2025, the average daily social media usage of internet users worldwide amounted to 141 minutes per day, down from 143 minutes in the previous year. Currently, the

country with the most time spent on social media per day

is Brazil, with online users spending an average of 3 hours and 49 minutes on social media each day. In comparison, the daily... See more