scroll report 📱

What were you doing when you felt most offline this year?

“Doing a 3 day silent meditation retreat.” - Lenny Rachitsky , Lenny’s Letter

“When I was diving. There was a moment swimming with a school of hammerheads when a giant humpback whale passed by overhead. Totally awe-inspiring and very offline.” - Evan Spiegel, CEO of Snap

“Meeting my baby

... See more

How to build expert sources within your niche

Expert sources serve two functions: they validate your content, and they expand what you can credibly cover.

• Start mapping your niche. Who are the academics, practitioners, and officials producing original research or making decisions in your subject area? These people are often more accessible than

... See more

“I’ll answer this for them. I don’t think there’s any reason to get into that stuff,” he said. “I’ll tell you something about the casting of both of these roles. You can’t ask questions like that when you’re casting, right? It’s actually against the law. So what you have to gauge is somebody’s enthusiasm and willingness to do the work. And that’s... See more

LinkedIn AI-suggested comments. Ketchup’d. The “Rewrite with AI” button. Ketchup’d, Corporate Memphis art style. Ketchup’d. Spotify “Chill Hits” playlists. K’d. Sweetgreen. K’d. ChatGPT’s polite neutrality.K’d. Airbnb “greige” interiors. K’d. Vape flavors named “Miami Mint.” K’d. HR therapy-speak (“let’s unpack that,” “I’m holding space”). K’d. The... See more

This is a good thing. Group chats and invite‐only circles are where context and connection survive. These are spaces defined less by scale than by shared understanding, where people no longer perform for an algorithmic audience but speak in the presence of chosen others. Messaging apps like Signal are quietly becoming dominant infrastructures for... See more