Nicole Barton

The Foundation’s findings align with other research we’ve seen recently. In July, the Pew Research Center found that only 1 percent of Google searches resulted in the users clicking on the link in the AI summary, which takes them to the page Google is summarizing. In April, the Foundation previously reported that it was getting hammered by AI... See more

Systematic ideation > reactive iteration

You need to start thinking about "ad families" instead of tweaking one winning ad to death. Launch a winning video? Try creating a static version, testing different creators, or reshooting new hooks. That's how you scale.

Separate acquisition (getting someone in the door) from activation (getting them to engage) and retention (keeping them coming back) . Each of these comes down to different tactics and metrics. Your growth playbook has to align with the type of community you’re building and the outcomes you want it to drive.