Nicole Barton

Rumsfeld Matrix

You can’t find a competitive advantage if you’re using the same signals as everyone else. AI has only amplified this problem, flooding the field with identical insights. The Rumsfeld Matrix is a simple but powerful tool for uncovering the overlooked and finding truly novel information.

Veo3 (Bring Ideas to Life)

→ This is just for fun now, working on a couple of fun videos

Outcome: Fun video creation

How:

• Use ChatGPT to riff on a script.


• Feed it into Veo3.


• Use Flow to stitch multiple Veo3 videos together, because a single video can only be 8 seconds.

Here’s an intro to a short 5-min video I’m working on called “Marketing Through Time... See more

Negative Personal Experiences Decline by 39% Among Reddit Users from 2023 to 2025

We first examine whether Reddit users had “personally witnessed or experienced something that affected them negatively” in the 28 days prior to completing the survey, one of the two overarching negative experiences questions we ask survey respondents. Reddit’s share o... See more

This pattern repeats across industries: someone else — often the most vulnerable — pays for the consequences of our innovations and good intentions . We see this clearly in the sustainability sector, where electric vehicles may reduce carbon emissions in wealthy countries like Sweden, while the environmental and social impacts of mineral extraction... See more

In terms of daily strategy, it's all about not touching every opportunity. Music is made of sound and silence.

Better yet—think of the subreddit as a bar or cafe, you are a guest in this community built space.

Be friendly, don’t go from table to table shaking hands and getting involved in conversations. The Reddit community “regular” of the subredd... See more