ai and me

Rumsfeld Matrix

You can’t find a competitive advantage if you’re using the same signals as everyone else. AI has only amplified this problem, flooding the field with identical insights. The Rumsfeld Matrix is a simple but powerful tool for uncovering the overlooked and finding truly novel information.

Veo3 (Bring Ideas to Life)

→ This is just for fun now, working on a couple of fun videos

Outcome: Fun video creation

How:

• Use ChatGPT to riff on a script.


• Feed it into Veo3.


• Use Flow to stitch multiple Veo3 videos together, because a single video can only be 8 seconds.

Here’s an intro to a short 5-min video I’m working on called “Marketing Through Time... See more

This pattern repeats across industries: someone else — often the most vulnerable — pays for the consequences of our innovations and good intentions . We see this clearly in the sustainability sector, where electric vehicles may reduce carbon emissions in wealthy countries like Sweden, while the environmental and social impacts of mineral extraction... See more

These findings highlight the promise and limitations of using LLMs in cross-cultural, value-sensitive contexts, and underscore the need for socio-technical systems that better align with diverse human perspectives on socially divisive issues

In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste.